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By Riccardo Tafà| Posted October 12, 2014 | In MotoGP, Motor Racing, Motorsports
Marc Márquez has just achieved what nobody else ever could.
The Repsol Honda rider defended his world title with his second place at the Japanese Grand Prix. By doing so, he is the first Honda rider to ever achieve a title on their own property.
The spaniard started the race as fourth and lost a place due to the scramble at the beginning, but made his way up. After overtaking his teammate Dani Pedrosa and Ducati rider Andrea Dovizioso, Márquez fought with Valentino Rossi. The Yamaha factory rider tried to keep the championship open by keeping Márquez behind and preventing him from winning, but failed after a couple of laps. The requirement for Márquez to win the championship was to finish the race in front of Pedrosa and Rossi, or of course, win it.
He left Rossi and his teammate behind, but couldn’t catch up to the leading Jorge Lorenzo. The second Yamaha factory rider managed to grab fifth position in qualifying, but started good. He fastly took the lead and opened a gap to his chasers Rossi and Dovizioso, which lasted throughout the whole race. But after overtaking Rossi, Márquez decided to rather take home the title instead of risking a crash when fighting with Lorenzo.
The podium was completed by Valentino Rossi, who was too far ahead of Dani Pedrosa to make an overtake possible. Rossi had taken the lead from the beginning, after his uncommon second place on the starting grid, but lost it to his teammate Lorenzo.
Dani Pedrosa lost three places at the beginning, but fought both Ducati riders Andrea Iannone and Andrea Dovizioso. After doing so, Pedrosa lead a more or less lonesome race, since the Ducati could not compete with the factory Honda.
Dovizioso had started from Pole Position, but lost a place right at the beginning to fellow countrymen Valentino Rossi. Throughout the early laps of the race, Dovizioso was able to keep up with the leading group. But his Desmosedici has the offense manner of wearing down their tires faster than any bike on the grid.
Therefor Dovizioso, and also Iannone, weren’t able to keep up with their rivals in any race. This one unfortunately wasn’t an exception.
Both ended the Motegi Grand Prix one behind the other in fifth and sixth place. Dovizioso’s teammate Cal Crutchlow crashed out of the race after losing his front wheel, but luckily he remained unhurt.
Pol Espargaró had covered the seventh place on the grid, but lost this position to LCR Honda rider Stefan Bradl, who caught up on him due to the crash of Cal Crutchlow, who had been in front of the german. This left the younger Espargaró eighth, with his opponent one place ahead of him.
Espargaró’s teammate Bradley Smith benefited from Crutchlow’s crash as well. The Tech3 rider started in tenth place and by then moved up to being ninth, finishing the race in just this position. Next to Crutchlow, also Hector Barbera, Danilo Petrucci and Karel Abraham ended the race early, but none of them was hurt.
Of course, the winning celebration from Marc Márquez was something special. On the outlap, Márquez stopped by to receive several greating from friends, marshals and his brother Álex Márquez, but due to the possibility of Márquez winning the championship today, Honda had already planned a more spectacular celebration.
Márquez was welcomed by a samurai, flanked by two women in geisha dresses, and was handled a traditional japanese sword. He took it and cut through a rope, that left a balloon flying over the track. Later on in Parc Fermé, the samurai appeared again to join the lively celebration of Márquez and his whole crew.
Besides the world championship title, the Márquez family had another reason to celebrate today. The younger Márquez has increased his lead in the Moto3 world championship by 25 points over Jack Miller.
The aussie showed an phenomenal start phase, getting from fifth to second position behind Husqvarna pilot Danny Kent. Kent had started from Pole Position and defended it properly throughout the first laps of the race.
Alex Rins was less fortunate, since he tried to make up his low ninth position, but had to go wide due to a move by one of his opponents in the very first corner.
Luckily he wasn’t involved in the crash that happened in the same corner and took Niklas Ajo, Scott Deroue and the two wildcard riders Hikari Okubo and Sena Yamada out of the race. Rins continued the race and after a great catch up finished it in tenth place.
Slowly but surely a few gaps teared off the field. The leading group included Kent, Miller, Álex Márquez, Brad Binder and Efren Vazquez. Kent was fastly overtaken by Miller, who leaded a strong race without any compromises. It didn’t take long until Kent was passed by Márquez too and fell back.
By now it was a fight between Miller and Márquez, with an occasional participation from Brad Binder, who recommended himself once again for his spot in the Red Bull KTM factory team next year, and a strong Miguel Oliveira. Sadly the Mahindra rider had a highsider with 8 laps to go and wasn’t able to rejoin the race again. However, he doesn’t seem to have further injuries.
In the final phase of the race, Efren Vazquez, John McPhee and Danny Kent joint the leading group, with Miller still in front. But with only three turns to go, both Miller and Kent braked much too late and had to go wide. This left the door open for Márquez, Vazquez, Binder and McPhee, who finished the race in this exact order.
Jack Miller finished behind them in fifth position, with Danny Kent behind him as sixth. The were followed by Romano Fenati, Enea Bastianini, Niccolò Antonelli and the re-joint Alex Rins. Also Luca Grünwald fell out of race, but re-joint it again. Jakub Kornfeil crashed due to a highsider, taking Jorge Navarro with him.
The Moto2 was less open when it comes to lead changing. Tom Lüthi had started behind Esteve „Tito“ Rabat in second position, but due to a good start, he leaded the field after the first turn and hadn’t lost his lead throughout the race. He was followed by Johann Zarco, who made up a position as well, with Rabat being the loser of the start phase. First he fell back to third place, but lost several positions with few laps into the race. Rabat still finished the race on the podium in third position.
His teammate Mika Kallio, who’s strength is the start and the following escape, was stuck behind Maverick Viñales in fourth place and therefor couldn’t play to his strengths. It comes to the goods of Kallio and Viñales, that Zarco was early overtaken and fell back to fourth position, which he kept until the end.
This gave both of them the chance to follow the leading Lüthi and Rabat, but only Viñales made best of it. The spaniard overtook Rabat to try and catch up with Lüthi, but the gap between him and the Suter rider was too big, even if Viñales made good effort to close it. His opponent Kallio finished the Japanese Grand Prix as fourth.
The field behind the four stayed pretty constant throughout the race. Julian Simon had been sixth after the first corner, since Takaaki Nakagami lost several places, and kept this position until he crossed the finish line. Same goes for italian rider Franco Morbidelli, who benefited from Nakagami’s loss as well and stayed in seventh place from beginning to end.
Ricky Cardús delievered a brilliant start, catching up from 18th to eighth position. He sticked with it, until Hafizh Syahrin came along and managed to overtake him. Behind Cardús now in ninth place followed Xavier Simeon as tenth.
Several riders didn’t even crossed the finish line, but luckily no rider has further injuries. Especially the german field seemed to have bad luck, with Sandro Cortese and Marcel Schrötter out of race. Same goes for the swiss Dominique Aegerter, italian Mattia Pasini, australian Anthony West, spaniard Axel Pons and brit Sam Lowes. Riccardo Russo couldn’t even end the first lap.
The next round of MotoGP will take place at Phillip Island, Australia next weekend.
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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