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MotoGP: Movistar Yamaha Unveil new M1 2015
By Emanuele Venturoli| Posted January 27, 2015 | In Bikes, MotoGP, Motor Racing, Motorsports
By Emanuele Venturoli| Posted January 27, 2015 | In Bikes, MotoGP, Motor Racing, Motorsports
MotoGP: Movistar Yamaha Unveil new M1 2015
The long winter wait endured by racing fans the world over is coming to an end as the Movistar Yamaha MotoGP Team gather in Madrid to officially launch their 2015 campaign in the quest for title victory. A winter of development by Yamaha engineers and exhaustive training by the riders sees a formidable team gathered and ready to prove themselves against the best in the world.
The 2015 season will be the second year of partnership between the Yamaha Factory Team and Spanish company Telefónica. The five-year collaboration started in 2014 looks set to grow from strength to strength, making Telefónica’s headquarters in Madrid the perfect venue to unveil the 2015 livery.
The formidable duo of Italian Valentino Rossi and Spaniard Jorge Lorenzo remain unchanged as the rider line up for the team. Nine-time world champion Rossi delighted the racing world in 2014 with an impressive season, returning to form as a key protagonist. ‘The Doctor’ increased the pressure round after round to finish the season in a well deserved second position. Four-time world champion Lorenzo had a tougher start to the season but went on to find his rhythm, keeping his teammate firmly in his sights in the podium battles that marked the climax to the year and earning him third in the final standings. 2015 sees them both heading to Sepang for the first test of the year in top form, both physically and mentally, and as very real title contenders.
The 2015 Movistar Yamaha MotoGP Team line up is unveiled for the first time at the Distrito Telefónica in Madrid, the headquarters that is normally home to a workforce of 14,000 employees.
Presenting the team were MotoGP superstars Valentino Rossi and Jorge Lorenzo, alongside the president of Telefónica España, Luis Miguel Gilpérez. They were joined by the General Manager of Yamaha Motor Co., Ltd’s Motorsport Division, Kouichi Tsuji, the Managing Director of Yamaha Motor Racing Srl, Lin Jarvis, and Movistar Yamaha MotoGP’s Team Director, Massimo Meregalli.
The ceremony saw the 2015 Yamaha YZR-M1 revealed in its new colours with a revised and resized Movistar logo and a refreshed livery. Also presented were the Team’s new partners: Abarth, the FCA Group’s prestigious, sports oriented, brand that joins Yamaha on a two-year partnership, and Cromax, the global coatings brand for refinish body-shops. Abarth and Cromax were not the only new faces as Japanese technical clothing manufacturer Descente joins as the clothing provider for the team.
The team now travels to Malaysia where the season will officially kick off with the first test at Sepang on 4th, 5th and 6th February. This will be the first opportunity for the riders to shake-down the 2015 YZR-M1 before the beginning of the championship in Qatar on 29th March.
Emanuele Venturoli
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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Read MoreWhy choose RTR Sports Marketing
In an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
Save time and money
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
The right information, the right choice
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the beating heart
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Objective measurements for a certain return
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
Sit back, relax, we’ll take care of it
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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