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By Riccardo Tafà| Posted March 29, 2015 | In MotoGP, Motor Racing, Motorsports
Valentino Rossi most certainly isn’t just the best rider in the „over 35“-league. By taking the first win in the brand-new 2015 MotoGP season, the italian proved once again why he’s worshipped by fans and media around the world.
After a less than satisfying qualifying and free practice sessions, Rossi benefited from the chaos around the first turn and fought his way from ninth to fourth position. He followed his teammate, the by-then leading Jorge Lorenzo, and both Ducati factory riders Andrea Dovizioso and Andrea Iannone.
Not only did the „Doctor“ close up on the leading group with 12 laps to go, he also passed first Iannone and later on Lorenzo, who had fallen back.
Finally, he fought hard for the lead with Andrea Dovizioso. But despite the fantastic improvements of the 2015 Desmosedici, Rossi crossed the finish line as winner for the 109th time.
Dovizioso, yesterdays Polesetter, leaded an incredible race with a lot of fights. After a very good start, the italian found himself in second place behind Lorenzo, but with the immense topspeed of his bike, he was able to overtake the Movistar Yamaha rider on the finish straight several times. In the corners, however, Lorenzo could regain his lead during the first few laps, but with his teammate Rossi climbing up the scale, Lorenzo fell back and managed to end the race in fourth position.
As for Dovizioso, he continued to battle with Rossi, but ultimately the nine-time world champion took the lead and closed the doors for Dovizioso. After the last turn, the factory Yamaha was too far ahead of him, so that even his higher topspeed couldn’t make up for the gap between him and Rossi.
His teammate Andrea Iannone completed the podium after a strong race. The italian left the first turn as third, but soon had to surrender to Rossi. Now being in fourth position, Iannone continued to follow the leading group. With only few laps to ride, Jorge Lorenzo continuous lost ground and couldn’t prevent Iannone overtaking him.
Behind the leading group, things were heating up. Current world champ Marc Márquez made a mistake at the beginning and had to go wide into the first turn. Falling back in the scale, Márquez uncompromisingly fought his way through he field, but wasn’t able to catch up with the first group.
He finished the first Grand Prix in fifth position, even overtaking his teammate Pedrosa, who started a low seventh and ended as sixth. Surely this wasn’t the season start the HRC had expected.
Another Honda rider lead the imaginary third row by finishing the Qatar Grand Prix as seventh. Cal Crutchlow already proved in winter testing, that he and his new RC213V work quite well together. After starting in 12th position, the brit fought hard and was rewarded with a seventh place in front of his former teammate, Tech3 Yamaha rider Bradley Smith in eighth place.
Second Tech3 rider Pol Espargaró followed closely behind Smith in ninth position, after being sixth in the first turn. A strong Yonny Hernández had captured a fifth place in qualifying, but unfortunately lost few slots, completing the Top Ten by the end of the race. But even with the superior place on the starting grid, a tenth place still is a satisfying result for the colombian and the Pramac Ducati team.
Behind Hernández, one of the new Ecstar Suzukis crossed the finish line. Aleix Espargaró had started into the race as 11th and finished it in this position as well. Between him and his teammate Maverick Viñales in 14th slot, second Pramac rider Danilo Petrucci and Marc VDS rider Scott Redding saw the checkered flag.
They were followed by Héctor Barberá, Stefan Bradl, who wasn’t pleased with how his new Forward Yamaha worked over the whole weekend, and Nicky Hayden. Eugene Laverty, Mike Di Meglio, Alex De Angelis and Marco Melandri finally completed the MotoGP field. For rookie Jack Miller, Loris Baz and veteran Karel Abraham the race unfortunately ended earlier, with Baz returning to the pits with 14 laps to go.
Álvaro Bautista also returned to his box after a contact between him and Marc Márquez. Márquez, while furiously making his way up the field, overtook Bautista with a questionable move, that will be investigated by the race direction. By doing so, the gear shifter and several wires on the factory Aprilia were destroyed and Bautista had to retire from the race.
The second round of the MotoGP championship will start at April, 10th at the „Circuit Of The Americas“ in Austin, Texas.
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
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Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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