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By Emanuele Venturoli| Posted October 5, 2015 | In MotoGP, Motor Racing, Motorsports
After a fantastic victory by Jorge Lorenzo and a strong third place from Valentino Rossi in Aragón that saw Movistar Yamaha MotoGP take the Team World Championship Title, the team prepares for the first of the three flyaway races at the Grand Prix of Japan.
Still on a high from clinching the World Championship Team Title at the Gran Premio Movistar de Aragón, which shares the same title sponsor, the Movistar Yamaha MotoGP team is greatly motivated to tackle the next challenge at another significant round. They will start the tripleheader overseas races with a home Grand Prix for Yamaha at the Twin Ring Motegi circuit.
To mark the occasion, both Valentino Rossi and Jorge Lorenzo will attend a promotional “tour” in Tokyo on Wednesday, when they will visit Yamaha Motor Co., Ltd.’s PR office downtown, hold interviews with local media, greet several technical partners, pay a visit to Bridgestone and JX Nippon Oil & Energy (Eneos)’s head quarters and meet with their top management.
With a busy schedule ahead of him, Rossi is more than happy to come to Japan and looks forward to meeting the passionate Japanese fans. He continues to lead the championship with a 14-point margin over his teammate. Feeling in top shape, he again aims to fight with front-runners this weekend to defend his provisional first place in the overall standings. The Doctor is no stranger to the Japanese rostrum. He stood on the top step at the Motegi circuit in 2001 and 2008, scored second place in 2000, 2002, 2003, 2004, 2006 and 2009 and achieved third place in 2010 and 2014.
Teammate Lorenzo suffered a small crash during training last week, but he is fit to compete and eager to keep the momentum going after his brilliant win in Aragón. He looks forward to returning to the Japanese track, where he has scored many spectacular victories. Over the last six years, the Spaniard has climbed onto the top of the Motegi podium three times, winning the Japanese GP in 2009, 2013 and 2014, and finished in second place in 2011 and 2012.
The Twin Ring Motegi circuit was built in 1997 for test purposes. The 4.8km road circuit was first visited by the MotoGP circus in 2000 as it hosted the Pacific Grand Prix and it instantly became a major attraction for motorsports fans thanks to its rich motorsports heritage. In 2004 Motegi replaced Suzuka circuit as the host of the Japanese Grand Prix and remains a circuit that produces lots of memorable and exciting racing moments as the end of the season comes in sight.
We’re on our way to Motegi to begin a very important part of the season. Motegi is a track that I like very much. Here I made a good race in the past and also last year I had a good weekend but Jorge was stronger than me so he won. For this reason I will have to give my all because there are only 14 points between him and I. These points may seem a lot but they are few. We must give the maximum because we are competitive, which we have demonstrated up to this point. There will be three races in a row and it will be important not to make any mistakes, but at the same time make sure to get the best possible results. I feel good. In Aragon, during the test, I crashed but there were no further consequences, only a little abrasion on my arm. I’m fine and I’m ready for the tripleheader!
I have still great feelings from Aragon. It was a nice victory in front of our home crowd. We were also able to achieve the World Championship Team Title for Movistar Yamaha MotoGP. The weekend was perfect and we could make up some good points compared to Valentino. The championship is amazing in this last part of the season but from now on we need to stay more focused if we want to keep the momentum and try to win the title. Next stop is Japan a place where I have good memories, especially from the last two years. Motegi is a typical stop and go circuit but for some reason I could do great races in the past even if it may be better suited for our rivals. This year we go there eager to do another great battle so hopefully we could do another nice race and try to make the championship tighter. As you may have heard, I had a small incident while I was training but I’m well, I just have a bit of pain in my left shoulder but I will race without any problems in Motegi.
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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