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San Marino GP results: Rossi, Lorenzo seal double podium at Misano
By Emanuele Venturoli| Posted September 11, 2016 | In MotoGP, Motor Racing, Motorsports
By Emanuele Venturoli| Posted September 11, 2016 | In MotoGP, Motor Racing, Motorsports
San Marino GP results: Rossi, Lorenzo seal double podium at Misano
San Marino GP results. Thousands of passionate Italian fans at the Misano World Circuit Marco Simoncelli were on the edge of their seats as they cheered on their Movistar Yamaha MotoGP hero. Valentino Rossi delivered a strong performance and led for most of the race to ultimately take second place in the ‘Gran Premio di San Marino e della Riviera di Rimini‘. Teammate Jorge Lorenzo also held a fast pace throughout the 28 laps, to take third place.
Starting from second on the grid, Rossi entered the first corner side-by-side with Maverick Viñales, but was quick to leave the Spaniard behind when he flicked his bike left into turn 2 as he wanted to prevent his teammate from clearing off at the front. After the first lap there was just 0.202s between them and only a lap later the Doctor leaped past Lorenzo in turn 14, reversing the order. He followed it up with two fastest laps of the race that far, 1‘33.672s on lap three, and a 1‘33.384s on lap five, increasing his lead to over 0.8s.
The local hero continued to push and was able to extend the margin to 1.2s, but Dani Pedrosa had overtaken Lorenzo and was chasing the Doctor down with eleven laps to go. The pair got involved in a fight for first place three laps later. Making his Yamaha as wide as possible, Rossi defended his lead tooth and nail but with seven laps to go Pedrosa made an aggressive pass at turn 4. Determined to fight to the very end of the race Rossi put in a personal best lap of 1‘33.025s, three laps to the end, but he was unable to catch his rival and took the chequered flag in second place, +2.837s from the front.
Starting from pole Lorenzo had an ideal launch off the line, taking the holeshot. He opted for his traditional strategy to break away early with a few hot laps, but his teammate was on his tail. The pair briefly touched when Rossi moved past a lap later in turn 14, but Lorenzo wasn‘t going to give up on the win easily. The Mallorcan increased his pace steadily but a threat was coming from behind.
Pedrosa was on the charge and with 13 laps remaining the two compatriots battled for second place. Lorenzo kept pushing to cut a chunk of time out of his disadvantage to Rossi, but two laps later he had to let Pedrosa through. Lorenzo continued to shadow the two frontmen, but came just short to be able to cut down the margin and join the fight at the front. He finished in a solid third place, +4.359s behind the winner.
Rossi‘s 20 points gives him a total score of 180, keeping him in second position in the championship standings, with a 43 point margin to the leader. He is 18 points ahead of Lorenzo in third place, who has collected 162 points so far this season.
The Movistar Yamaha MotoGP team will take a short break before the Gran Premio Movistar de Aragón in two weeks’ time
San Marino GP video
Rossi and Lorenzo Clash over Misano’s battle
Emanuele Venturoli
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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Read MoreWhy choose RTR Sports Marketing
In an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
Save time and money
When first approaching a motorsport sponsorship project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Motorsport is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
The right information, the right choice
Motorsport is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A motorsport sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which racing series, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the beating heart
Activations are the real heart of motorsport sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a motorsport marketing project, you need an agency that knows how to use sponsorship to engage the fanbase online, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Objective measurements for a certain return
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
Sit back, relax, we’ll take care of it
We have been involved in motorsport sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
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