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76% of CMOs struggle to calculate sponsorship ROI. The CFO-ready framework RTR uses across NASCAR, F1 and MotoGP - with independent data partners.
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The 20-35% premium brands pay when they negotiate NASCAR deals without independent advice - and the three places that money disappears.
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RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs. Experience the power and put your brand in front of millions with motorsport sponsorship.
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October 15, 2026
Formula 1 and the FIA announced the F1 2027 calendar on September 16, 2026, following approval by the World Motor Sport Council: 24 Grands Prix across 22 countries, opening in Bahrain on Marc[...]
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October 15, 2026
Most brands evaluate the junior series from a price list organized by championship: this much for Formula 2, this much for Formula 3. The paddock does not sell that way. It sells by organizat[...]
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October 15, 2026
The question arrives in almost every first conversation, and it assumes a model Formula 1 does not use. In most US motorsport, a brand can buy a race. In F1 it generally cannot, at least not [...]
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