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MXGP: Honda, Bobryshev aim to podium in Czech Rep
By Emanuele Venturoli| Posted July 20, 2016 | In MotoGP, Motor Racing, Motorsports
By Emanuele Venturoli| Posted July 20, 2016 | In MotoGP, Motor Racing, Motorsports
MXGP: Honda, Bobryshev aim to podium in Czech Rep
Evgeny Bobryshev and Gautier Paulin will return to MXGP action this weekend at Loket for the MXGP of Czech Republic; round 13 and the first after the series’ summer break.
Honda’s recent run of form has been impressively strong with four double-podiums from the last four Grands Prix, giving the Japanese marque a 58-point lead in the Manufacturers’ standings.
Last year Loket was also a fruitful event for Bobryshev, who brought home the silverware with a pair of seconds for second overall, as he did also in 2015, plus a holeshot and fastest lap. Since Mantova, the Russian has reclaimed his Dutch Championship title, so he’s looking to be a strong contender this weekend.
Gautier Paulin also brought home silverware of his own last time out in Mantova, with second overall. He’s been working hard during the break, including racing in the French Championship last weekend in preparation for the re-start of the MXGP season.
The MXGP of Czech Republic is held in the west of the country, and represents the first of a trio of back-to-back races as the season starts to near its finale. Track action gets underway on Saturday 23 July with practice and qualifying, and the races start at 1415hrs local time on Sunday.
Evgeny Bobryshev 777
“After Mantova I took five days off and went to the lake to enjoy time with the family, but then it was straight back into it. I went for the two last races of the Dutch Championship and secured my title again so I’m Dutch Champion for the second time, and since then I’ve just been riding and training. The first week I wasn’t pushing so hard and just enjoying riding the bike, and then last week I was on my full race programme again preparing for Loket. It was nice to have three weekends off actually. The season is long so to have this break I think is really important and helpful for your mind and body.
“It’s strange for me because I don’t really prefer the ground at this track because it’s stony and slippery, but I get on with it fine actually. Everything is about the start because I’d say the track is one-speed. If you lose at the start, you can’t do much about it and it’s very difficult to come back. I would say it’s 80 per cent of the race at this track.”
Gautier Paulin 21
“Since Mantova we’ve been working hard in testing and training, and I also raced at Iffendic which was great to see so many French fans and supporters out. We’ve been working hard in testing with my team to keep improving and to keep finding the little adjustments that will help us for this weekend, and I’ve been working hard on myself for my physical condition so I’m feeling ready for this second part of the season.”
Emanuele Venturoli
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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In an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
Save time and money
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
The right information, the right choice
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the beating heart
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Objective measurements for a certain return
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
Sit back, relax, we’ll take care of it
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
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Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
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Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
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We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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