The Power of Social Media in Sports Sponsorship: MotoGP and Italian Media (2025 Update)
Any corporate marketing and communication initiative is now universally recognized as closely linked to the world of digital and social media. For companies aiming to build an emotional connection with their audience, especially through sponsorship of teams or athletes, digital platforms are where the most significant opportunities and surprises emerge.
All sports stars are supported by vast followings, and platforms like Instagram, Facebook, and YouTube—among the most popular social media channels—allow athletes and teams to reach millions globally.
Advantages for Sponsors
- Massive Reach: Social media enables sponsors to access vast audiences, often far exceeding the reach of traditional media.
- Authentic Engagement: Athletes frequently post personal content, showcasing sponsor brands organically, which is more authentic and appreciated by fans.
- Viral Potential: Posts can trigger a virtuous cycle of sharing and reposting, amplifying sponsor visibility.
- Strategic Content: Successful sponsorships are supported by digital initiatives and editorial calendars, maximizing engagement and ROI[1].
MotoGP Teams and Riders: Social Media Reach (2025)
The MotoGP ecosystem has seen explosive growth in digital engagement, with the championship itself surpassing 50 million fans across all platforms in 2024, a 25% increase from the previous year. Instagram remains the fastest-growing channel, with over 1.5 million new followers in 2024 alone[1].
Below is an updated aggregate of the main MotoGP teams and their riders for the 2025 season, reflecting current line-ups and the latest available social media data:
Team | Riders (2025) | Notable Rider Followers (Instagram) | Estimated Combined Social Reach |
Ducati Lenovo | Francesco Bagnaia, Marc Márquez | Bagnaia: 1.4M, Márquez: 7.7M | ~10M+ |
Yamaha Factory | Fabio Quartararo, Alex Rins | Quartararo: 2.2M, Rins: 0.6M | ~3M+ |
KTM Factory | Brad Binder, Pedro Acosta | Binder: 0.4M, Acosta: 0.3M | ~0.7M+ |
Honda Factory | Luca Marini, Joan Mir | Marini: 0.6M, Mir: 0.5M | ~1.1M+ |
Aprilia Racing | Jorge Martin, Marco Bezzecchi | Martin: 0.7M, Bezzecchi: 0.5M | ~1.2M+ |
Gresini Ducati | Álex Márquez, Fermín Aldeguer | Á. Márquez: 0.6M | ~0.6M+ |
VR46 Ducati | Franco Morbidelli, Fabio Di Giannantonio | Morbidelli: 0.7M | ~0.7M+ |
Note: These numbers are approximate and reflect the most-followed platform (Instagram) as a proxy for total digital reach. Many riders have additional followers on Facebook, Twitter, and YouTube.
- MotoGP Official Account: 17 million Instagram followers as of July 2025.
Comparison: Italian Newspapers Circulation (2025)
While MotoGP teams and riders collectively reach tens of millions on social media, the circulation of Italian newspapers continues to decline:
Newspaper | Circulation (May 2025) |
Corriere della Sera | 220,075 |
La Repubblica | 136,826 |
Il Sole 24 Ore | 118,301 |
Avvenire | 100,031 |
La Stampa | 73,205 |
La Gazzetta dello Sport | 145,702 |
Corriere dello Sport | 37,594 |
Tuttosport | 18,383 |
- Total circulation for the top 56 newspapers: 1,661,682 (January 2025)
Key Insights for Sponsors
- Social media reach of leading MotoGP riders and teams far exceeds the daily circulation of even the most popular Italian newspapers.
- Sponsors can leverage this digital dominance to engage with fans more efficiently and authentically than through traditional media channels.
- The organic nature of athlete-driven content—personal posts, behind-the-scenes moments, and brand integrations—creates a deeper connection and greater brand recall.
Example
If a sponsor partners with Ducati (Bagnaia and Márquez), their combined digital reach on Instagram alone is over 9 million followers, nearly 65 times the daily circulation of Italy’s leading sports newspaper, La Gazzetta dello Sport
Conclusion
The dominance of social media in the sports sponsorship landscape is clear. By aligning with MotoGP teams and riders, brands can access vast, engaged audiences, often outpacing the reach of traditional media. This approach not only amplifies brand visibility but also fosters authentic, lasting connections with fans.
If you want to discuss how to maximize your sponsorship impact, contact us at info@rtrsports.com.