In Sport Sponsorship

When it comes to sports sponsorship in The Netherlands, what does your mind immediately go to – football, potentially, or maybe cycling? 

As experts in all things motorsport, when we think about sports sponsorship in The Netherlands the first thing that we think about is MotoGP – specifically, The Netherlands’ MotoGP, which is one of the key races of the MotoGP calendar. 

The ninth race of the 2021 MotoGP calendar is the Dutch offering, the Motul TT at Assen. It’s the 91st edition of the race, making it one of the most established – and therefore most anticipated – races of the MotoGP calendar. The Assen race boasts a long history, which spans the 20th Century, and that’s one of the reasons why the track is known as “the cathedral” – in fact, it’s the oldest MotoGP race in the world. 

It’s also one of the biggest sporting events in the country, which means, of course, that it also presents a strong opportunity for sports sponsorship in The Netherlands to thrive – whether that’s through sponsorship, B2B opportunities, corporate hospitality, or something else entirely. 

When is the 2021 Dutch MotoGP race? 

This year’s Dutch MotoGP will take place on the 27th June at Assen, directly between the races at 

Sachsenring (Germany) and the Kymiring (Finland) if Confirmed . Assen is in the north of The Netherlands, south of Groningen and west of the German border.

What sponsorship opportunities are there at the Dutch MotoGP? 

As  mentioned, the Dutch MotoGP offers a great opportunity for sports sponsorship in The Netherlands. The race’s vibrant atmosphere means it’s a great choice for those brands that really want to connect with their audience experientially. Here are just some of the ways that brands can take advantage of sponsorship opportunities when it comes to the Dutch MotoGP specifically… 

  • Corporate hospitality: The corporate hospitality opportunities at Assen are extensive, with B2B opportunities and the chance to provide services or become an official supplier across the MotoGP VIP Village, the Legends Club, the Business Club, and the Haarbocht Lounge. Find out more about corporate hospitality at Assen here.
  • Sponsor for the Weekend: this package allows brands certain privileges, including being a guest of one of the Moto2 or Moto3 teams, paddock and hospitality access, accessible parking, breakfast, lunch and drinks, and access to the racing team. Becoming a Sponsor for the Weekend also offers a great B2B opportunity, as you’ll be able to network with the other sponsors too. 

Who are the main sponsors of the 2021 Dutch MotoGP?

The Dutch TT’s title sponsor, which gives the race its name and will be front and centre throughout the weekend, is global lubricant company Motul. Motul also acts as title sponsor for MotoGP races in Spain, Japan and Argentina. 

MotoGP sponsors in general include huge, multinational brands such as Hertz (official hire car supplier), Kenwood (radio communications supplier), Oakley (official eyewear supplier), Yamaha (scooter supplier) and GoPro (wearable camera supplier). Find out more about MotoGP sponsorship. So, are you ready to join these brands and become a sponsor of MotoGP…? 

Want to find out more about sports sponsorship in The Netherlands, or at The Netherlands MotoGP in general? Find out more – give RTR Sports Marketing a call today or write at


Riccardo Tafà
Riccardo Tafà
Riccardo nasce a Giulianova, si laurea in legge all’Università di Bologna e decide di fare altro, dopo un passaggio all’ ISFORP (istituto formazione relazioni pubbliche) di Milano si sposta in Inghilterra. Inizia la sua carriera lavorativa a Londra nelle PR, prima da MSP Communication e poi da Counsel Limited. Successivamente, seguendo la sua insana passione per lo sport, si trasferisce da SDC di Jean Paul Libert ed inizia a lavorare nelle due e nelle 4 ruote, siamo al 1991/1992. Segue un breve passaggio a Monaco, dove affianca il titolare di Pro COM, agenzia di sports marketing fondata da Nelson Piquet. Rientra in Italia e inizia ad operare in prima persona come RTR, prima studio di consulenza e poi società di marketing sportivo. 
Nel lontanissimo 2001 RTR vince il premio ESCA per la realizzazione del miglior progetto di MKTG sportivo in Italia nell’anno 2000. RTR tra l’altro ottiene il maggior punteggio tra tutte le categorie e rappresenta L’Italia nel Contest Europeo Esca. Da quel momento, RTR non parteciperà più ad altri premi nazionali o internazionali. Nel corso degli anni si toglie alcune soddisfazioni e ingoia un sacco di rospi. Ma è ancora qua, scrive in maniera disincantata e semplice, con l’obiettivo di dare consigli pratici (non richiesti) e spunti di riflessione.
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