Sports marketing: Monster Energy and Yamaha MotoGP confirm agreement

By Emanuele Venturoli

Posted

In Motor Racing, Motorsports, Sport Sponsorship, Sports Marketing

Yamaha Motor Co., Ltd is pleased to confirm an agreement to continue in MotoGP with The Monster Energy Company as an Official Sponsor for a further two years.

The agreement covers Monster Energy’s role as an Official Sponsor of the Movistar Yamaha MotoGP team and that of Title Sponsor for the Monster Energy Yamaha Tech3 Team.

With four ‘Monster Energy riders’ within the two teams, this MotoGP partnership at the pinnacle of motorcycle racing spearheads a global Monster Energy-Yamaha alliance that stretches across multiple race disciplines and classes.

jorge lorenzo, monster energy, monster motogp, valentino rossi, yamaha factory racing

Emanuele Venturoli

A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport. Even before finishing his studies, he started working in sports marketing and discovered the importance of everything outside the playing field. Since 2012 he has been with RTR Sports, where he is now Head of Communication and Marketing Officer for projects related to Formula 1, MotoGP and the best of other two- and four-wheel motor sports.

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