
Yamaha Motor Co., Ltd is pleased to confirm an agreement to continue in MotoGP with The Monster Energy Company as an Official Sponsor for a further two years.
The agreement covers Monster Energy’s role as an Official Sponsor of the Movistar Yamaha MotoGP team and that of Title Sponsor for the Monster Energy Yamaha Tech3 Team.
With four ‘Monster Energy riders’ within the two teams, this MotoGP partnership at the pinnacle of motorcycle racing spearheads a global Monster Energy-Yamaha alliance that stretches across multiple race disciplines and classes.
Written by
Emanuele Venturoli
Emanuele Venturoli is Head of Communication & Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.