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By Silvia Schweiger| Posted September 30, 2022 | In MotoGP
There are only a few races left until the end of
MotoGP Championship
2022 and there is already much curiosity and anticipation for the 2023 calendar. After the release of the
2023 Formula 1 calendar
, many questions and doubts have indeed arisen about what the two-wheel tour will be. In fact, the two championships sometimes run on the same circuits, so they have to interface and coordinate so as not to cover the same territories at the same time.
The thing that certainly attracted a lot of attention when the calendar of the
Formula 1
, is the number of races that the 2023 season aims to cover; a true tour de force, the longest calendar ever. 24 races in nine months, from March to the end of November, moving from continent to continent with only one long break in August.
What about MotoGP? How many races are there and what has been add from the previous calendar?
The 2023 MotoGP calendar proposes 21 races, starting in Europe from Portugal in March and ending in Valencia in late November.
And from here we immediately understand what are the first changes from previous years.
March 26: Portimao / Portugal
April 2: Termas de Rio Hondo / Argentina
April 16: Austin/United States
April 30: Jerez / Spain
May 14: Le Mans / France
June 11: Mugello / Italy
June 18: Sachsenring / Germany
June 25: Assen / Netherlands
July 9: Sokol / Kazakhstan
August 6: Silverstone / Great Britain
August 20: Spielberg / Austria
September 3: Barcelona / Catalonia
September 10: Misano / San Marino
September 24: Buddh / India
October 1: Motegi / Japan
October 15: Mandalika / Indonesia
October 22: Phillip Island / Australia
October 29: Buriram / Thailand
November 12: Sepang / Malaysia
November 19: Losail / Qatar
November 26: Valencia / Valencia
The first major change begins with the start of the championship itself, with the first race of the season. The MotoGP championship for more than a decade, to be precise since 2007, has always opened the season with a night event in Qatar, from the Losail circuit in Doha. Instead, in 2023 we will start from Europe, specifically from the Portimao circuit in Portugal on March 24, and then fly immediately to the other side of the world, to Argentina and America, and return to Europe with the classic Spanish race in Jerez De la Frontera, which has always been the first European event of the top two-wheel championship.
Second big news of the year concerns a new entry: the Grand Prix of Kazakhstan will be run on July 7 at the new Sokol circuit in Almaty, the country’s largest city. In Kazakhstan there will be racing for the next 5 years, in fact this is the duration of the agreement signed between the circuit and Dorna. Kazakhstan thus becomes the 30th country to host a MotoGP race since 1949, a truly awesome milestone for the world’s oldest motorsport championship. And the records do not end there; the beautiful Sokol circuit is the 74th to host a MotoGP race.
After this new Gp there will be the classic three-week summer break and then resume with four more European races, Silverstone, Austria, Barcelona and San Marino.
The second big news on the calendar is India. After the four European races we move to India where the fourteenth race of the 2023 MotoGP will be run, specifically at the Buddh International Circuit, located in Uttar Pradesh south of New Delhi.
Introducing a race in India is certainly an excellent strategic choice; with a population of more than 1.4 billion people and more than 200 million motorcycles on its roads, India represents a huge market both in terms of audience for the championship and in terms of visibility for motorcycle companies that can use MotoGP as a perfect communication tool on the ground.
In fact, as the MotoGP statement says. “India is a true economic and cultural powerhouse, Two-wheeled transportation accounts for nearly 75 percent of the total number of vehicles used on a daily basis, making India one of the largest motorcycle markets in the world and a key hub for MotoGP™ paddock manufacturers. Racing at Buddh International Circuit, located in Uttar Pradesh south of New Delhi, will bring the sport into the heart of this key market and make it more accessible than ever to our fans throughout the region. As MotoGP™ continues to expand, the Indian Grand Prix marks an important milestone in the sport’s mission to open the doors of motorcycling to all, writing a new chapter in the history of the world’s premier motorsport championship and welcoming new spectators and fans from all corners of the globe.”
The Indian race will be the first of seven races in Asia and Oceania (Japan, Indonesia, Australia, Thailand, Malaysia and Qatar) the season then ends as always in Europe, in Valencia on Nov. 24.
Other news in terms of what is new is the absence of the race in Finland, which was already included in the 2022 calendar but then not held because apparently the circuit was not yet ready. It was thought that it would be within a year and instead other problems were added and so no dice, Finland also skips in 2023.
A very busy 21-race calendar with newcomers and many confirmations from the circuit perspective.
Then there is an important point to be made regarding the race format, especially that of Saturday. The real element that impactfully changes the format of the championship, and thus the entire practice and race weekend, is the introduction of the Sprint Race. Much has been said about it in recent weeks, often with little clarity and many doubts. So let’s see in detail what it is and how this new Saturday short race will work.
The sprint race is the big news of the 2023 MotoGP championship, a real addition to the format that spectators have been used to practically forever. One of the most frequent questions we receive in recent times when we talk about sports sponsorship opportunities in MotoGP is precisely why this race was introduced? who wanted it? And why?
Dorna, the organizer of the championship, certainly took a cue from its 4-wheeled sister, Formula 1, if not so much for the format, at least for the idea of introducing something to enhance the spectacle and program on Saturday. Especially for those who attend Saturday’s practice in person, as a grandstand audience, and complain about the lack of a more comprehensive show, such as Sunday’s, and who therefore find Saturday’s program less exciting and too short, the sprint race is going to be a nice add.
And to eliminate this weakness that the idea was to replicate the sprint race in two wheels as well, but to add it, however, to all races, not just some as is done in Formula 1.
In fact, Carlos Ezpeleta, Chief Sporting Officer, explained in a recent press conference in which he recounts the details of the sprint race, that the decision to have this fast race in all races on the calendar gives fans an opportunity to become more familiar with the new format and schedule, not differentiate between GPs, all of which are important to Dorna, and make everything uniform without creating confusion.
How the sprint race works
Let’s look at it specifically. First of all, let’s say right away that the sprint race will be run in all races, on Saturday, after the official qualifying that determines the starting grid on Sunday; thus, at 3 p.m. on each race Saturday. This is a first key point to specify: the sprint race will not affect and thus change the starting grid for Sunday’s race, which is determined as always on Saturday with official qualifying.
So Q1 and Q2 in fact determine both the starting grid for Sunday’s race and the starting grid for Saturday afternoon’s Sprint Race.
Is the sprint race an actual race?
The sprint race is a race in its own right, with a starting grid and podium that will guarantee to score valuable championship points. The sprint race will last half the laps of Sunday’s race, so about 20 minutes compared to 40 for the full race. Here is the system by which points will be awarded: 12 for the winner, 9 for second place, 7 for third. And scaling up to ninth place.
Other changes, both for the teams and the drivers, and for the audience on the track and in front of the screen, are the times and the general schedule for Saturday. Let’s see how the weekend will be structured starting on Friday.
With the 2023 MotoGP Calendar, the composition of the race weekend also changes dramatically, with the biggest changes occurring on Saturday.
FRIDAY
SATURDAY
This is where the biggest changes are seen. The day starts earlier, at 8:40 a.m.
SUNDAY
The sprint race will be restricted to 12 riders and will have the exact same rules as the regular race. As you can see, the Saturday schedule has clearly increased and the day is really very full. The public will have a constant track show from 8:40 a.m. until at least 3:45 p.m.
One of the first aspects on which those working in
MotoGP
, teams and riders specifically, have strong doubts, is the stress the riders will be under by having to run an extra, albeit shorter, race. In fact, it is not a matter of considering “only” the actual 20 minutes of the race, but everything that happens before and the fatigue and stress that the driver accumulates on Saturday that could reverberate on the race on Sunday.
The most critical aspect is particularly the start of a race. The start, in fact, is the moment when you are most at risk of incurring an accident and thus falling, it is the most stressed and complicated moment of the race. Having to experience it twice is certainly a complication for pilots. And also for the teams, who in case of an accident have to manage the repair of the bikes and face the related costs to be ready to compete the next day. We often don’t think about it, but when motorcycles suffer damage, there is a range of expenses that impact each team’s budget to repair the vehicles.
A stress therefore physical, mental, technical and organizational that weighs on the teams and riders for all races in the entire 2023 MotoGP calendar. Their concern is certainly legitimate. The fact that Formula 1 runs the sprint race for only 6 out of 24 races makes it clear that there are reasons, not just organizational ones, for such a choice.
Positive aspects of the sprint race
We look at the sprint race through the eyes of the marketing agency and also through the eyes of the fans, and so for us it is undoubtedly an interesting addition that goes to increase the quality of the property. Having such a full track program on Saturday is certainly a plus for the public, especially those who go to the circuit and perhaps have always considered Saturday less interesting than Sunday.
In addition, the possibility of having a dedicated window for ‘interaction with fans is another important aspect that was missing in MotoGP. We always talk about engagement and improving the fan experience; this also means offering fans something that is directly related to the drivers and teams, as is the case in Formula 1.
Is it stressful for the pilots? Of course they are, they are there to race at over 300 km/h more than to sign autographs, but they can do it because the public watches and follows them, pays for their tickets, transfers, buys their merchandise, etc. something has to be given in return; performance on the track alone is no longer enough.
Secondly, an interesting aspect, especially from a marketing and communication perspective, is that having an extra race with a podium in its own right provides an opportunity for possible sponsors to have an additional tool to invest in and thus to communicate. The offers in terms of sponsorship are increasing, which we are pleased about.
Like all changes to the 2023 MotoGP Calendar, this one will take some time to digest, but we hope it will improve the format. We just have to wait a few months.2023 MotoGP CALENDAR PDF
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
Associate Director, Executive Marketing and Commercial at RTR Sports Marketing, a London-based sports marketing company specializing in motorsport for over 25 years. Without sports, life is boring
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Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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