In Sports Marketing


Once again the 2023 World Superbike championship starts in Australia, and specifically from the spectacular Phillip Island circuit.

There are 12 stages in the season, which begins the weekend of Feb. 26 and concludes on Oct. 15 in San Juan, with the Argentine leg of the superbike world championship.

Europe arrives on the 2023 World Superbike calendar from April 23, when the Superbike paddock lands in the Netherlands at the historic TT circuit Assen . The Dutch round is followed by Spain, Italy, England, the Czech Republic, France and Portugal, before the final weekend with the South American season finale.

Superbike: two Grand Prix in Italy and two races in Spain

The Superbike championship will be in Italy at two times: for the Emilia Romagna round at the Misano world circuit Marco Simoncelli in Misano Adriatico (June 2-4) and at the Prometeon Italian Round at the Imola track (July 14-16).

There are also two Spanish stops: at the  Circuit de Barcelona Catalunya and at Aragon, where World SBK will now be the premier category after MotoGP is no longer on the calendar.


Differences with the MotoGP Calendar

Besides -evidently- the number of rounds, there are other differences between the SBK Calendar and the MotoGP calendar. While touching similar countries, the two championships on many occasions run on different tracks.

This is the case, for example, of England, where the prototype championship is held at the Silverstone track, shared with Formula 1, while Superbike races at the historic Donington Park track in Derby. Something similar happens in Argentina-where Termas de Rio Hondo and San Juan share the two top motorcycling series-and in France, where MotoGP chooses the LeMans track while Superbike chooses Magny Cours

For years then in Italy the Superbike elected the spectacular and super technical track of Imola, without instead racing at Mugello, while in the Czech Republic the Most circuit is the one of choice, and not the Brno one, which hosted MotoGP until a few seasons ago and which in recent years is unfortunately encountering quite a few difficulties.

WSBK calendar 2023

  1. Feb. 24 – 26 Grand Ridge Brewery Australian Round, Australia, Phillip Island Grand Prix Circuit
  2. 03 – 05 March Motul Indonesian Round, Indonesia, Mandalika International Street Circuit
  3. April 21 – 23 Pirelli Dutch Round, The Netherlands, TT Circuit Assen
  4. March 05 – 07 Catalunya Round, Spain, Circuit de Barcelona Catalunya
  5. 02 – 04 June Pirelli Emilia Romagna Round, Italy, Misano World Circuit Marco Simoncelli
  6. June 30-July 02 Prosecco DOC UK Round, UK, Donington Park Circuit
  7. July 14 – 16 Prometheus Italian Round, Italy, Autodromo Internazionale Enzo e Dino Ferrari di Imola
  8. July 28 – 30 Acerbis Czech Round, Czech Republic, Autodrom Most
  9. September 8 – 10Pirelli French Round, France, Circuit de Nevers Magny-Cours
  10. September 22 – 24Tissot Aragon Round, Aragon, Motorland Aragon
  11. September 29-October 1Pirelli Portuguese Round, Portugal, Autódromo Internacional do Algarve
  12. Oct. 13 – 15 Prometheus Argentinean Round, Argentina, Circuito San Juan Villicum

The fastest production bikes on the planet

The World Superbike Championship is an international motorcycle racing series that features production-based motorcycles. The championship is organized by the International Motorcycling Federation (FIM) and is considered one of the premier superbike racing competitions in the world.

WSBK was first established in 1988 and has since gained a significant following. The series showcases modified versions of motorcycles that are available for purchase by the general public. Manufacturers such as Ducati, Kawasaki, Yamaha, BMW, and Honda, among others, participate in the championship.

The worldsbk calendar take place on various circuits around the world, including famous tracks like Assen, Donington Park, Phillip Island, and new introductions like the Mandalika International Street Circuit and the Circuito San Juan Villicum. The championship consists of multiple rounds, typically held over weekends, with two races taking place during each round.

WSBK is known for its intense and competitive racing, where riders push the limits of their motorcycles to achieve victory. The championship has many notable riders, from Jonathan Rea to Toprak Razgatlıoğlu, from World Champion Alvaro Bautista to Scott Redding.

In addition to the main World Superbike Championship, there are also support categories such as SSP and SSP300 that accompany the main event, showcasing talented riders across different classes.

Overall, WSBK provides an exciting platform for motorcycle manufacturers and riders to showcase their skills and compete at an international level in the world of superbike racing.

Sponsoring the premier class of production motorcycles

Since 1995 RTR Sports Marketing has been helping companies in their sponsorship projects in Formula 1, MotoGP, Superbike and the top tier of motor racing. If you want further information on how sports can improve your business, get in touch today via this link.

Can we help you sign your best sponsorship deal?

Emanuele Venturoli
Emanuele Venturoli
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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