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Yamaha Press Release: Rossi Wins Season Opener in Qatar Thriller
By Emanuele Venturoli| Posted March 29, 2015 | In MotoGP, Motor Racing, Motorsports
By Emanuele Venturoli| Posted March 29, 2015 | In MotoGP, Motor Racing, Motorsports
Yamaha Press Release: Rossi Wins Season Opener in Qatar Thriller
Movistar Yamaha MotoGP‘s Valentino Rossi opened the 2015 MotoGP season tonight with a stunning victory at the Grand Prix of Qatar. Teammate Jorge Lorenzo also put on an impressive performance during the opening round at the Losail International Circuit, finishing in fourth place.
What started as a battle that could have been anybody‘s race, ended in a thrilling duel.
Rossi rode an incredible race. Starting from eighth on the grid, the nine-time world champion fell back to tenth position and took a few laps to get a feel for the situation. He then ploughed through the order on his way to the front of the field. He quickly overtook several riders to take fifth in a duel with rival Pedrosa on lap four. Keeping up his pace, he soon passed Hernandez for fourth and continued his podium chase by bridging a 1,5 second gap to rider in third. He then clawed his way to the front group of Dovizioso, Lorenzo and Iannone. This was the start of an incredible final battle between the two factory teams as the riders changed positions several times.
Rossi fought hard, eventually overtaking Iannone with four laps to go. A nail biting last few rounds with rival Dovizioso followed, with the Doctor giving one of his best performances in his 20 year MotoGP career. Fighting until the very last corner he gave everything to hold enough of an advantage to clinch the first victory of the 2015 season, with a margin of 0.174s.
Teammate Jorge Lorenzo also had a great start to his 2015 Championship, flying from sixth on the grid to grab second place into turn one. He continued to chase Dovizioso, as rival Marquez had run wide. Lorenzo took over at the front in turn 12 of lap two, but was unable to create a lead. The Mallorcan and Dovizioso battled fiercely and were later joined by Iannone and Rossi. Lorenzo feeling the heat of the following riders, made many attempts at reclaiming the lead, but was unable to hold first position. He fought bravely, but with four laps to go was forced to let his teammate and rivals go through due to a problem with his helmet. He finished fourth, 2.707s from the front.
Rossi‘s superb win earns him first place in the championship standings with 25 points. Lorenzo now holds fourth place in the championship with 13 points.
Thanks to today‘s results Movistar Yamaha MotoGP take the lead in the teams‘ championship with 38 points. The next round will be held at the Circuit of the Americas (COTA), United States, in two weeks‘ time.
Emanuele Venturoli
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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Read MoreWhy choose RTR Sports Marketing
In an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
Save time and money
When first approaching a motorsport sponsorship project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Motorsport is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
The right information, the right choice
Motorsport is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A motorsport sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which racing series, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the beating heart
Activations are the real heart of motorsport sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a motorsport marketing project, you need an agency that knows how to use sponsorship to engage the fanbase online, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Objective measurements for a certain return
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
Sit back, relax, we’ll take care of it
We have been involved in motorsport sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
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