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Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Emanuele Venturoli| Posted June 5, 2016 | In MotoGP, Motor Racing, Motorsports
Movistar Yamaha MotoGP‘s Valentino Rossi charged to an impeccable victory today at the Circuito de Barcelona-Catalunya, taking his second win of the season at the Gran Premi Monster Energy de Catalunya.
Jorge Lorenzo also set a strong pace over the first stages of the race, but he was unable to hold his lead due to front tyre grip issues. Riding in fifth place, he was looking to take home vital points for the championship, until Andrea Iannone clipped him and caused a DNF for them both.
Starting from fifth on the grid Rossi had his work cut out for him as he dropped back to eighth when exiting the first corner. The Doctor immediately put his nimble YZR-M1 to work and carved his way through the pack like a knife through butter. By the end of the first lap he had overtaken Hector Barbera and Andrea Dovizioso. Riding in sixth place as he crossed the line for the first time, Rossi moved on to his next targets, Maverick Viñales and Andrea Iannone. He overtook the both of them with a great manoeuvre and quickly passed Dani Pedrosa to earn a spot in the top three with still 22 laps remaining to reel in the front riders.
As he pursued Marc Marquez, the Italian quickened his pace setting a fastest lap of the race so far. He soon reached the back of his rival‘s bike and smoothly passed the Spaniard on lap six and swiftly moved on to pass his teammate to take over the lead on the very next lap. Now with a clear track in front of him, he put the hammer down, but he was unable to shake off Marquez, who was riding in second place.
The end of the race saw a brilliant fight between the two key protagonists. The local rider made a move in turn five, but Rossi was quick to respond with a brilliant move in turn two a lap later. Marquez used the slipstream to find a way through again, but Rossi fought back. With two laps to go the Italian was in Marquez‘ slipstream and needed no second invitation when the Spaniard left a gap on the penultimate lap in turn seven, allowing Rossi to make the race-winning pass. Marquez was unable to make up the lost time, while Rossi rode towards his second victory of the season, holding a 2.652s margin over the finish line.
Lorenzo had a lightning fast start from second on the grid to take the holeshot. He rode the early stages of the race exactly as he had planned, increasing his lead to over 0.7s by lap two, whilst the 20 riders behind him tried to sort out their order.
The Mallorcan rider pushed hard, but was unable to completely break away from Marquez in second place and his fast approaching Movistar Yamaha MotoGP teammate. He was forced to let the pair go past with 19 laps to go as he struggled to find grip on the harder front tyre. Lorenzo tried to make his Yamaha as wide as possible, yet Pedrosa also found his way past. He was then put under pressure by Viñales. A hot battle followed, with multiple overtakes from both riders, but in the end Lorenzo was unable to stick with his compatriot as the grip-level of his tyre was too deteriorated. The Spaniard then cleverly focused on collecting as many points as possible and was determined to keep Andrea Iannone at bay, but then disaster struck. Nine laps before the end Iannone ran into the back of Lorenzo‘s bike whilst entering turn ten, thus ending the race for both riders.
Rossi‘s first place earns him 25 points. This result keeps him in third place in the championship standings on 103 points, now just 12 points behind Lorenzo in second position.
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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