Category: Licensing
August 8, 2024
Licensing in Motorsport: The Key to Expanding Your Market.
In the competitive world of consumer goods, the licensing in motorsports represent a unique strategy to differentiate your brand and create emotional connections with consumers. Imagine your [...]
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March 4, 2019
Sports Licensing Companies: Why Working with a Specialist Makes the Difference
Why work with a specialised sports licensing company? When a company first approaches the world of sports licensing, the instinct is often to go direct: reach out to the rights holder, negoti[...]
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March 3, 2019
Great Product Licensing in Sport: How Brands Turn “Good” Into “Wow”
There are many examples of how sports licensing has managed to elevate everyday products and turn them into something truly exceptional. Sport, its values, its teams, its heritage and its ima[...]
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February 28, 2019
Brand Licensing Costs: Minimum Guarantee, Royalties and How Deals Work
How much does it cost to invest in a brand licensing operation? This is one of the most frequent questions we get asked when talking about licensing. It is a legitimate question – and o[...]
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February 26, 2019
Sport Licensing: Boost Your Sales with the Power of Sport
Competing in the global market is increasingly difficult. Companies, especially mid-sized ones, are under growing pressure: low-cost production delocalization has forced many out of business,[...]
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