Category: Marketing Sportivo
January 1, 2025
What is the power of sport sponsorship?
The power of sport sponsorship: Reach, influence, and ROI. [...]
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December 23, 2024
Sports sponsorship: the need to seamlessly mix digital and on-field activations
The sports sponsorship represents an extremely effective marketing tool for companies, capable of creating deep emotional bonds with audiences through the passion and enthusiasm that characte[...]
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November 29, 2024
Maximizing ROI with Motorsport Sponsorships: A Strategic Guide
Motorsports offer brands a unique opportunity to engage with highly passionate and loyal fanbases while showcasing their products and services on a global stage. However, maximizing the retur[...]
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November 29, 2024
Sponsorship and Sustainability: agencies, paradigm shifts, and the case of SIFI Performance Vision Science
We publish in full the speech we gave at the Third Edition of the Event “Sport and Sustainability: A Growing Trend because Distinctive Factor,” held at the Civic Aquarium in Milan[...]
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November 16, 2024
The Future of Sponsorship in Motorsports: Trends, Challenges, and Opportunities
The motorsports industry has long been a powerful vehicle for brand visibility, consumer engagement, and global reach. As we look toward the future of sponsorship in motorsports, the landscap[...]
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November 11, 2024
Duration of Sponsorships in Motorsport: Why 3-5 Years Are Crucial for Success
The sponsorship in motorsport is a powerful tool that can bring visibility, brand loyalty and significant economic returns for companies. However, the results of sponsorship do not occur over[...]
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October 22, 2024
Strategic partnerships in sports: growing reach through sponsorships
In the sports landscape, partnerships with the right sponsors represent a key factor in the success of teams and organizations. Not only do these partnerships generate significant revenue, bu[...]
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October 10, 2024
The Importance of Targeting In Sports Sponsorship.
Targeting in sports sponsorship is a key element in the success of any marketing campaign. [...]
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September 16, 2024
The Impact of Drivers Transfers on Sponsorship Strategies.
The Impact of Drivers Transfers on Sponsorship Strategies. In the world of motorsport, driver transfers are not just simple changes of shirt: they are events that revolutionize marketing and [...]
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August 19, 2024
Brand activism and sports marketing.How sport is intertwined with society
Brand activism and sports marketing are two concepts that are increasingly intertwined in today’s landscape, where sport increasingly becomes a powerful vehicle for social and cultural [...]
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July 5, 2024
Discover the Magical Silverstone Circuit: Thrills on Track
Silverstone, one of the most famous and prestigious tracks in the world, is a true sanctuary for motoring enthusiasts. Located in the heart of the English countryside, this circuit is [...]
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July 5, 2024
What is the difference between marketing and sports marketing?
Marketing is a broad and complex discipline that covers a wide range of strategies and techniques for promoting products and services. However, when it comes to marketing in the context of sp[...]
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July 5, 2024
How do you become a sports marketer?
Becoming a sports marketer: here’s how to get started. [...]
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July 5, 2024
What is a sports marketing firm?
A sports marketing company offers event and athlete promotion and management services in the sports industry. [...]
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July 3, 2024
What is Push to Pass in the IndyCar Championship?
The Push to Pass in the IndyCar Championship: a complete guide. [...]
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July 3, 2024
Motors and Brands: How Sponsorship Ignites Visibility
On track with brands: Sponsoring to shine! [...]
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July 3, 2024
Sponsoring in motorsport: the combination of adrenaline and marketing strategy
Run and Win: Thrill Sponsorships on the Track! [...]
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July 3, 2024
Motorsport and Sponsors: How to Make Your Brand Fly on the Track
Motorsport and Sponsors: Light Your Brand on the Track! [...]
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June 24, 2024
How does partnering with Motorsports compare with partnering with the Euros?
The European Football Championship, commonly referred to as the Euros, is in full swing, as fans from all over the continent gather around their tv screens to cheer on their beloved nations. [...]
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June 13, 2024
A Deeper Look into Racetrack Sponsorship: Harnessing the Power of Motorsport Marketing
In a world saturated with brands vying for attention, standing out can be a challenge. One route companies are increasingly exploring is the realm of racetrack sponsorship. From boosting bran[...]
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