Category: Marketing Sportivo
October 20, 2026
MotoGP and Formula 1 together in Austin: Liberty Media’s dress rehearsal
On Saturday 24 October, at 11:40 Texas time, Circuit of The Americas in Austin will change its voice. For twenty minutes, on a track that belongs to Formula 1 that weekend, four MotoGP bikes [...]
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October 7, 2026
New MotoGP format 2027: two grids, less practice, more showdowns
New MotoGP format 2027: Sprint qualifying on Friday, Q1 for everyone, no warm-up. What changes for riders, teams and sponsors, session by session. [...]
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October 5, 2026
Driver longevity: the veteran’s paradox in motorsport
Driver longevity in motorsport makes top drivers more credible and less risky for sponsors, but shortens their horizon: this is the veteran’s paradox. [...]
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August 13, 2026
MotoGP and South America: When a Continent Stops Being an Audience and Becomes a Protagonist
It is three o’clock on a Thursday morning in March 2026 when the Autódromo Internacional Ayrton Senna in Goiânia opens its gates for the first free practice of the Brazilian Grand Pri[...]
Read More July 21, 2026
July 2026 editorial: A world gathering around sport
On why sport remains the last universal language – and what that means for any brand trying to reach the world July is when the planet turns its attention to the same few things at once[...]
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July 20, 2026
Independence, Verticality, Experience: How an Independent Motorsport Sponsorship Agency Works
Anyone looking for a sports sponsorship partner will find a market that promises it all: every sport, every budget, every goal. This page explains what an independent motorsport sponsorship a[...]
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April 24, 2026
Benefits of Motorsport Sponsorship: Advantage Guide for Brands
What Motorsport Sponsorship Delivers That Other Marketing Cannot In a media environment defined by ad-blockers, fragmented attention, and a consumer base that has developed near-total immunit[...]
Read More April 23, 2026
Motorsport Sponsorship ROI: Complete Guide to Measuring, Proving and Maximising Your Return
The ROI Problem: Why 76% of Brands Still Struggle to Justify Motorsport Sponsorship Forrester Research’s 2024 analysis of US consumer marketing found that 76% of marketers who invested [...]
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January 5, 2026
A tool for choosing the right sponsorship in motorsport
Formula 1, MotoGP, WEC or other: how to choose what to sponsor? Choosing on the right discipline is one of the most complex ones, but also one of the most fascinating moments of a sports mark[...]
Read More July 25, 2025
Communication and sports: stories, emotions and strategy in modern marketing
Communication and sports have always been linked by a deep and synergistic relationship of emotions, powerful narratives, and authentic connections with audiences. In the world of sports mark[...]
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July 17, 2025
What are the differences between sports management and sports marketing?
When you think of sport, what comes to mind? For many, the answer is sports marketing management. We see ads for the Super Bowl or the Olympics, and it seems that every other product is marke[...]
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July 15, 2025
Sponsor search VS sports marketing consulting: 3 key differences
Sports marketing consulting and sponsor search are two fundamentally different services: one starts from the company, the other starts from the sports property. Understanding this distinction[...]
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June 26, 2025
Protected: Tool: what is your perfect sponsorship?
There is no excerpt because this is a protected post. [...]
Read More June 18, 2025
What are the differences between sports management and sports marketing?
When you think of sports, what comes to mind? For many, the answer is sports marketing management. We see Super Bowl or Olympic commercials and it seems like every other product is marketed t[...]
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November 29, 2024
Sponsorship and Sustainability: agencies, paradigm shifts, and the case of SIFI Performance Vision Science
We publish in full the speech we gave at the Third Edition of the Event “Sport and Sustainability: A Growing Trend because Distinctive Factor,” held at the Civic Aquarium in Milan[...]
Read More August 19, 2024
Brand activism and sports marketing. How sport is intertwined with society
Brand activism and sports marketing are two concepts that are increasingly intertwined in today’s landscape, where sport increasingly becomes a powerful vehicle for social and cultural [...]
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December 6, 2023
Global Sponsorship Agency: role, trends, activations
Sponsorship Agency Imagine your brand illuminated by the spotlight on a world stage, its message resonating with thousands, if not millions, of engaged consumers. The conduit to this aspirati[...]
Read More July 20, 2023
Esca 2000 Sports Award to RTR’s project for sponsorship of the World Ducati Weekend by the Emilia Romagna Region.
RTR, a leading sports marketing company, won the prestigious ESCA Italian Sponsorship Awards 2000 for the sports sector thanks to the partnership developed between the Emilia Romagna Region a[...]
Read More July 17, 2023
Formula 1 Sponsorship Calculator: find out how much it costs to sponsor in F1
How much does a sponsorship in Formula 1 cost? What are the elements and factors that contribute to the price of a sponsorship in motorsport’s top championship? To try to answer all the[...]
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April 19, 2023
Experiential Sports Marketing in Motorsport: Formats, Examples and Measurement
Experiential sports marketing in motorsport, in short: it means letting fans live the brand at the circuit, at the brand’s own events or online, instead of just displaying a logo. The s[...]
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