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Category: Sponsor

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September 23, 2019

MotoGP sponsor stickers: the reasons behind a marketing win

Key in “MotoGP Sponsor Sticker” in any search engine and enter the vast world of sticker kits you can use to decorate your motorbike and scooter like the roaring bikes of MotoGP. For engi[...]

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October 1, 2017

You’re not enough for Sarah (yet)

  Hey brands – you’re not enough for Sarah (yet) And honestly, she’ll never spend money on your products. Here’s why. This is Sarah. She’s 26 and from Tampere, Finland. She[...]

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October 1, 2017

Do you mean business to Robert?

How do you clock in with high-profile managers? Robert, on the left, hasn’t got time for you. He has a business to run, meetings to attend and flights to catch. If you think he’s reading [...]

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March 29, 2016

MotoGP: ENEOS signs personal sponsorship with Valentino Rossi

JX Nippon Oil & Energy Corporation (President and Representative Director: Tsutomu Sugimori) is pleased to announce its entry into an individual sponsorship agreement with Valentino Rossi[...]

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December 10, 2015

Turkish Airlines will sponsor the 2016 UEFA European Championship

Sports Sponsorhip latest news: Turkish Airlines will sponsor the 2016 UEFA European Championship, hosted by France between June 10 and July 10. Turkish Airlines has signed this sport sponso[...]

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April 23, 2014

Gallery: Images from the FIA World RallyCross 2014 Presentation

The FIA World Rallycross Championship presented by Monster Energy (World RX) was established in 2014 and is comprised of 12 rounds: Portugal, Great Britain, Norway, Finland, Sweden, Belgium, [...]

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March 30, 2014

Ride of the Day: Giugiaro Brivido Martini Racing

Italdesign Giugiaro S.p.A is a design and engineering company based in Moncalieri, Italy that traces its roots to the 1968 foundation of Studi Italiani Realizzazione Prototipi S.p.A by Giorge[...]

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March 18, 2014

Sports Sponsorship: Warrior signs kit sponsorship with Stoke City

The agreement, which will take effect from June, will make the Potters the second Premier League team to join Warrior’s growing club roster and will see Warrior design the Club’s [...]

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March 17, 2014

MotoGP Sponsorship: Alfa Romeo teams up with Jorge Lorenzo

Two-time MotoGP World Champion Jorge Lorenzo teamed up with Alfa Romeo, the italian automotive brand, for what looks like a truly 360° marketing deal. The Yamaha Factory Racing rider will sp[...]

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January 8, 2014

Sports Marketing: Under Armour unveils St. John’s "Beast of the East" Uniforms

During their first division game earlier this month, St. John’ s sported a special Under Armour throwback jersey. The classy, hot red with blue and white profiles, uniforms pay homage t[...]

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January 7, 2014

Motorsports: Barreda wins the first leg of the first Dakar marathon stage

Joan Barreda took victory in the third stage of the Rally Dakar 2014, and in doing so widens the deficit over his nearest rival to 13’04 minutes. This is the third straight win for Honda in[...]

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