Category: Sponsorizzazioni Sportive
February 1, 2024
Maximizing the impact of motorsports sponsorship through the use of social media
The current digital ecosystem with its countless social platforms offers us the opportunity to increase the impact of the motor sports sponsorship . Indeed, we have multiple opportunities to [...]
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January 10, 2024
Sponsorship wheel: understanding sports sponsorship projects with one tool
As mentioned on several occasions in these pages, the sports sponsorship is as effective a marketing tool as it is three-dimensional. Its power lies precisely in operating simultaneously on m[...]
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January 9, 2024
5 reasons why MotoGP is a great investment for companies
The 2025 MotoGP championship season is in full swing, we are witnessing a perfect season from Marquez and exciting races. The spectacle on the track is sensational. Never have I seen so many [...]
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December 12, 2023
Calendar wec 2024 + Downloadable PDF Calendar
The FIA World Endurance Championship (WEC) is a motorsport competition that tests the skills of drivers and teams through endurance races around the world. The WEC is known for its prestigiou[...]
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December 5, 2023
Superbike 2024: changes of helmets, regulations and new strategies
The 2024 World Superbike Championship (WSBK) promises to be exciting, with major changes in the rider and team landscape. The season will see high competition on the technical and competitive[...]
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November 15, 2023
The Deductibility of Sports Sponsorships: A Tax Advantage for Businesses
In Italy, tax deductions for sports sponsorship expenses and the deductibility of those expenses are a very important issue when it comes to sports marketing. The subject matter is delicate a[...]
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November 7, 2023
What an agency is for and how it changes. Easily explained.
What is an agency? It is a word we use often, this time hastily, sometimes superficially, and whose meaning we occasionally lose. Yet those who work in marketing, communications, and beyond d[...]
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August 29, 2023
Sponsorships and silly season: how sponsorships and the pilot market are linked
A relationship little investigated on the desks of sports marketing classes but very frequent in reality is that between the so-called silly season (the market moment of drivers and teams tha[...]
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August 21, 2023
Leveraging Sport Sponsorship for B2B Success
In the realm of business-to-business (B2B) marketing, sport sponsorship has emerged as a dynamic strategy to forge valuable connections and amplify brand visibility. As companies seek innovat[...]
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July 20, 2023
Esca 2000 Sports Award to RTR’s project for sponsorship of the World Ducati Weekend by the Emilia Romagna Region.
RTR, a leading sports marketing company, won the prestigious ESCA Italian Sponsorship Awards 2000 for the sports sector thanks to the partnership developed between the Emilia Romagna Region a[...]
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July 17, 2023
Formula 1 Sponsorship Calculator: find out how much it costs to sponsor in F1
How much does a sponsorship in Formula 1 cost? What are the elements and factors that contribute to the price of a sponsorship in motorsport’s top championship? To try to answer all the[...]
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May 2, 2023
Influencer marketing and sports marketing in the era of “digital sponsorship”
In the following lines we explore the growing importance of social media andinfluencer marketing in the digital age, focusing on how companies can use top athletes and sports teams for effect[...]
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February 20, 2023
MotoGP and F1 sponsorship, the Romanian wave is coming. We explain why.
Since last year we have been witnessing a relentless approach of Romanian companies to sponsorship in Motorsport. Specifically, these are technology companies that have thrown themselves hear[...]
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July 23, 2022
What are the benefits of sports sponsorship?
If you are thinking of investing in sports sponsorships, it is important to know exactly what business benefits are to be gained. One of the questions you have surely already asked yourself i[...]
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April 18, 2022
Sponsorships, Crypto and decentralized finance
Cryptocurrencies and the future of sports sponsorship The impact of cryptocurrencies on the world of sports sponsorship is very similar to what the tobacco industry had in the 1970s. Decentra[...]
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March 22, 2022
Drive to delight: sports and TV series the big players in the market
TV Series have been a part of our daily lives for several decades now due to their easy way of access, availability and entertainment. Streaming has fueled their expansion, giving the possibi[...]
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February 18, 2022
LCR Honda MotoGP and Rete 110%: two-year partnership signed
Agreement for 2022 and 2023 between Lucio Cecchinello’s team and Rete 110%, leader in Superbonus 110% interventions. The “Rete 110%” brand will be on the uniforms of Nakagam[...]
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January 26, 2022
What are the implications in sponsorship of the Novak Djokovic case?
For two weeks that’s all anyone has talked about. The Djokovicaffair, or the Djokovic saga, or the battle between Djokovic and Australia, or Djokovic’s war against the world…[...]
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January 17, 2022
Sports marketing in 2022, between protocols, metaverse and transitions
We are living through interesting years. Above all, we are living through years that are significantly changeable and full of constant shifts in balance. In this perennial re-centering of wei[...]
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January 5, 2022
Djokovic, the Australian Open vaccine exemption and the Marquis Del Grillo
This blog deals with sports marketing, sports sponsorships and how companies can use sports as an excellent communication tool to achieve commercial and positioning goals. Instead, this blog [...]
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