Category: Sport Sponsorship
May 6, 2025
From Garage to Global: How Motorsport Turns Niche Brands into Global Icons
Motorsport sponsorship has long been perceived as the domain of corporate giants, with multinationals like Shell, Red Bull, and Petronas dominating the paddock. However, in recent years, a ne[...]
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May 5, 2025
Why Motorsport Sponsorship Still Delivers in a Digital-First Era
In an era where audiences are bombarded with digital content and multitasking across platforms, motorsport sponsorship offers brands an unparalleled fusion of speed, precision, and global ent[...]
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April 27, 2025
Auto racing sponsorship and how sponsors choose racing teams
Auto racing sponsorship is a pivotal element in motorsport, driving both team viability and brand visibility through strategic partnerships. [...]
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April 8, 2025
Sponsorship vs endorsement: differences and examples
Sponsorship and endorsement are two marketing strategies designed to boost brand awareness and drive consumer engagement by leveraging different types of partnerships. While sponsorship build[...]
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April 2, 2025
Maximizing Sports Sponsorship Impact: A Strategic Guide for Brand Excellence and Future Growth
In today’s dynamic sports environment, sponsorship is far more than a promotional tactic—it is a strategic cornerstone that boosts brand visibility, forges deep emotional connections, and[...]
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March 27, 2025
The Importance of F1 Watch Sponsorship: A Timeless Partnership
Formula 1 stands as one of the most esteemed motorsport events globally, captivating millions of fans and viewers. This exciting sport exemplifies speed, precision, and engineering brilliance[...]
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March 27, 2025
Motorcycle Sponsorship: From MotoGP to SBK to the Dakar
Motorcycle sponsorship has evolved beyond traditional branding, transforming into a dynamic, multi-channel marketing strategy. With brands seeking innovative avenues to engage their target au[...]
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March 25, 2025
Sports Marketing and Sponsorship: More Relevant Than Ever?
In today’s hyper-connected world, sports marketing and sponsorship have evolved from simple logo placements to multifaceted strategic partnerships that drive brand engagement, consumer loya[...]
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March 21, 2025
Motorsport vs Team Sports: what to sponsor?
The debate over which type of sport offers the most complete experience is always open. Motorsports and team sports represent two seemingly distant worlds, each with unique characteristics th[...]
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February 28, 2025
How Esports Fuel Motorsport Sponsorships.
Motorsport is undergoing a momentous transformation, thanks to the integration of digital technologies and virtual racing and the introduction of powerful esport motorsport sponsorship. The m[...]
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January 23, 2025
IndyCar Sponsorship: Packages, Costs, Opportunities
Accelerating Brands with IndyCar Sponsorship IndyCar is renowned for its blend of rich history, thrilling racing, and global reach. Anchored by iconic events like the Indianapolis 500, the se[...]
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January 1, 2025
Opportunities and Challenges in Sport Public Relations: A Comprehensive Analysis
The realm of sport public relations offers a dynamic landscape for scholars, educators, and practitioners to delve into. The expansion of both professional and university sports worldwide has[...]
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January 1, 2025
What is the power of sport sponsorship?
The power of sport sponsorship: Reach, influence, and ROI. [...]
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December 30, 2024
Formula 1 Sponsorship Cost: A Comprehensive Breakdown
In many articles of this blog we have attempted to answer the question “how much does sponsorship cost…”? This is a key question when we face a sponsorship project in a company[...]
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November 29, 2024
Maximizing ROI with Motorsport Sponsorships: A Strategic Guide
Motorsports offer brands a unique opportunity to engage with highly passionate and loyal fanbases while showcasing their products and services on a global stage. However, maximizing the retur[...]
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November 12, 2024
The Importance of Scheduling and Calendaring in Sports Sponsorship.
In the motorsport world, as in any sports industry, sponsorship is not a “set it and forget it” activity, that is, a campaign that is set and then forgotten. On the contrary, spon[...]
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October 22, 2024
Strategic partnerships in sports: growing reach through sponsorships
In the sports landscape, partnerships with the right sponsors represent a key factor in the success of teams and organizations. Not only do these partnerships generate significant revenue, bu[...]
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September 23, 2024
The experiential level in sponsorship: why it is important to touch to believe
The experiential level in sponsorship: why it is important to touch to believe [...]
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August 30, 2024
FIM Women’s Circuit Racing: A New Chapter for Women’s Motorsport
The year 2024 marks the beginning of a new era in motorsport with the debut of the FIM Women’s Circuit Racing World Championship(WorldWCR). This championship represents a historic step [...]
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August 22, 2024
How to Engage Hyperdigital Motorsport Audiences through Ad Hoc Content Creation
How Digital Content Consumption is Changing in Motorsport The global spread of smartphones and increasing Internet connection speeds are radically transforming the way sports content is consu[...]
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