Category: Sport Sponsorship
March 24, 2026
March 2026 Editorial: The Season Has No Patience for Standing Still
On the controlled chaos of a new era — in the paddock, in the boardroom, and on the grid. There is a particular quality to the opening weeks of a new motorsport season. The regulations are [...]
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February 3, 2026
The 2026 McLaren Formula 1 Sponsorship Portfolio
The linchpin to a successful Formula 1 sponsorship is finding the right team that mirrors your brand’s values and aspirations. Let’s see how the McLaren Formula 1 Team could be th[...]
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January 13, 2026
Pramac First Yamaha MotoGP 2026: the first bike of the season ushers in a new era
With the official unveiling of the Pramac Prima Yamaha MotoGP 2026, the MotoGP World Championship symbolically opens a new season. It is not only the first bike unveiled for 2026, but the man[...]
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January 5, 2026
A tool for choosing the right sponsorship in motorsport
Formula 1, MotoGP, WEC or other: how to choose what to sponsor? Choosing on the right discipline is one of the most complex ones, but also one of the most fascinating moments of a sports mark[...]
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October 8, 2025
Motorsport as a business engine: the ultimate guide to sponsorships that work
The equation that is changing motorsport marketing Imagine you are sitting in your company’s boardroom. On the table, the sports sponsorship budget for 2026. The question you are asking –[...]
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September 24, 2025
F1 2026: smaller sponsors for smaller cars?
The 2026 Formula 1 season represents a transformative moment for both the sport and its commercial ecosystem. With a radical overhaul of technical regulations, teams will compete in vehicles [...]
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September 4, 2025
From Rolex to TAG Heuer: How F1 Watch Sponsorship Is Changing
Precision and prestige have long defined the relationship between Formula 1 sponsorship and fine watchmaking. After more than a decade with Rolex as Official Timekeeper, 2025 opens a new chap[...]
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September 3, 2025
Every Team’s Title Sponsor for the 2025 Formula 1 Season
Title sponsorship is one of the most coveted and high-impact assets in motorsport marketing, and nowhere is this more evident than in Formula 1. In a sport defined by innovation, prestige, an[...]
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August 4, 2025
Motorsport Racing Marketing: Strategies, Stories and Sponsorships
Motorsport sponsorship is not just about stickers on a car. It’s about stories, speed, and strategy. From Formula 1 sponsorship to MotoGP sponsorship, from WEC sponsorship to IndyCar sponso[...]
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July 25, 2025
Communication and sports: stories, emotions and strategy in modern marketing
Communication and sports have always been linked by a deep and synergistic relationship of emotions, powerful narratives, and authentic connections with audiences. In the world of sports mark[...]
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July 17, 2025
What are the differences between sports management and sports marketing?
When you think of sport, what comes to mind? For many, the answer is sports marketing management. We see ads for the Super Bowl or the Olympics, and it seems that every other product is marke[...]
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June 18, 2025
What are the differences between sports management and sports marketing?
When you think of sports, what comes to mind? For many, the answer is sports marketing management. We see Super Bowl or Olympic commercials and it seems like every other product is marketed t[...]
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May 6, 2025
From Garage to Global: How Motorsport Turns Niche Brands into Global Icons
Motorsport sponsorship has long been perceived as the domain of corporate giants, with multinationals like Shell, Red Bull, and Petronas dominating the paddock. However, in recent years, a ne[...]
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May 5, 2025
Why Motorsport Sponsorship Still Delivers in a Digital-First Era
In an era where audiences are bombarded with digital content and multitasking across platforms, motorsport sponsorship offers brands an unparalleled fusion of speed, precision, and global ent[...]
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April 27, 2025
Auto racing sponsorship and how sponsors choose racing teams
Auto racing sponsorship is a pivotal element in motorsport, driving both team viability and brand visibility through strategic partnerships. [...]
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April 8, 2025
Sponsorship vs endorsement: differences and examples
Sponsorship and endorsement are two marketing strategies designed to boost brand awareness and drive consumer engagement by leveraging different types of partnerships. While sponsorship build[...]
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April 5, 2025
Sponsorship in Motorsport: how to measure true success beyond visibility
In motorsport, passion meets technology and global business. Formula 1, MotoGP, Formula E e WEC offer unique platforms for companies to get noticed, innovate and build strategic relationships[...]
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April 2, 2025
Maximizing Sports Sponsorship Impact: A Strategic Guide for Brand Excellence and Future Growth
In today’s dynamic sports environment, sponsorship is far more than a promotional tactic—it is a strategic cornerstone that boosts brand visibility, forges deep emotional connections, and[...]
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March 27, 2025
The Importance of F1 Watch Sponsorship: A Timeless Partnership
Formula 1 stands as one of the most esteemed motorsport events globally, captivating millions of fans and viewers. This exciting sport exemplifies speed, precision, and engineering brilliance[...]
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March 27, 2025
Motorcycle Sponsorship: From MotoGP to SBK to the Dakar
Motorcycle sponsorship has evolved beyond traditional branding, transforming into a dynamic, multi-channel marketing strategy. With brands seeking innovative avenues to engage their target au[...]
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