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Category: Sport Sponsorship

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September 4, 2025

From Rolex to TAG Heuer: How F1 Watch Sponsorship Is Changing

Precision and prestige have long defined the relationship between Formula 1 sponsorship and fine watchmaking. After more than a decade with Rolex as Official Timekeeper, 2025 opens a new chap[...]

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September 3, 2025

Every Team’s Title Sponsor for the 2025 Formula 1 Season

Title sponsorship is one of the most coveted and high-impact assets in global sports marketing, and nowhere is this more evident than in Formula 1. In a sport defined by innovation, prestige,[...]

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August 4, 2025

Motorsport Racing Marketing: Strategies, Stories and Sponsorships

Marketing in motorsport racing is not just about stickers on a car. It’s about stories, speed, and strategy. From Formula 1 to MotoGP, from Le Mans to IndyCar, motorsport offers a unique ar[...]

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July 25, 2025

Communication and sports: stories, emotions and strategy in modern marketing

Communication and sports have always been linked by a deep and synergistic relationship of emotions, powerful narratives, and authentic connections with audiences. In the world of sports mark[...]

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July 17, 2025

What are the differences between sports management and sports marketing?

When you think of sport, what comes to mind? For many, the answer is sports marketing management. We see ads for the Super Bowl or the Olympics, and it seems that every other product is marke[...]

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July 1, 2025

The Complete McLaren Formula 1 Sponsorship Portfolio (2025 Season)

The linchpin to a successful Formula 1 sponsorship is finding the right team that mirrors your brand’s values and aspirations. Let’s see how the McLaren Formula 1 Team could be th[...]

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June 18, 2025

What are the differences between sports management and sports marketing?

When you think of sports, what comes to mind? For many, the answer is sports marketing management. We see Super Bowl or Olympic commercials and it seems like every other product is marketed t[...]

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May 6, 2025

From Garage to Global: How Motorsport Turns Niche Brands into Global Icons

Motorsport sponsorship has long been perceived as the domain of corporate giants, with multinationals like Shell, Red Bull, and Petronas dominating the paddock. However, in recent years, a ne[...]

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May 5, 2025

Why Motorsport Sponsorship Still Delivers in a Digital-First Era

In an era where audiences are bombarded with digital content and multitasking across platforms, motorsport sponsorship offers brands an unparalleled fusion of speed, precision, and global ent[...]

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April 27, 2025

Auto racing sponsorship and how sponsors choose racing teams

Auto racing sponsorship is a pivotal element in motorsport, driving both team viability and brand visibility through strategic partnerships. [...]

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April 8, 2025

Sponsorship vs endorsement: differences and examples

Sponsorship and endorsement are two marketing strategies designed to boost brand awareness and drive consumer engagement by leveraging different types of partnerships. While sponsorship build[...]

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April 5, 2025

Sponsorship in Motorsport: how to measure true success beyond visibility

In motorsport, passion meets technology and global business. Formula 1, MotoGP, Formula E e WEC offer unique platforms for companies to get noticed, innovate and build strategic relationships[...]

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April 2, 2025

Maximizing Sports Sponsorship Impact: A Strategic Guide for Brand Excellence and Future Growth

In today’s dynamic sports environment, sponsorship is far more than a promotional tactic—it is a strategic cornerstone that boosts brand visibility, forges deep emotional connections, and[...]

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March 27, 2025

The Importance of F1 Watch Sponsorship: A Timeless Partnership

Formula 1 stands as one of the most esteemed motorsport events globally, captivating millions of fans and viewers. This exciting sport exemplifies speed, precision, and engineering brilliance[...]

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March 27, 2025

Motorcycle Sponsorship: From MotoGP to SBK to the Dakar

Motorcycle sponsorship has evolved beyond traditional branding, transforming into a dynamic, multi-channel marketing strategy. With brands seeking innovative avenues to engage their target au[...]

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March 25, 2025

Sports Marketing and Sponsorship: More Relevant Than Ever?

In today’s hyper-connected world, sports marketing and sponsorship have evolved from simple logo placements to multifaceted strategic partnerships that drive brand engagement, consumer loya[...]

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March 21, 2025

Motorsport vs Team Sports: what to sponsor?

The debate over which type of sport offers the most complete experience is always open. Motorsports and team sports represent two seemingly distant worlds, each with unique characteristics th[...]

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February 28, 2025

How Esports Fuel Motorsport Sponsorships.

Motorsport is undergoing a momentous transformation, thanks to the integration of digital technologies and virtual racing and the introduction of powerful esport motorsport sponsorship. The m[...]

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January 23, 2025

Sponsoring in IndyCar: Packages, Costs, Opportunities

Accelerating Brands with IndyCar Sponsorship IndyCar is renowned for its blend of rich history, thrilling racing, and global reach. Anchored by iconic events like the Indianapolis 500, the se[...]

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January 1, 2025

Opportunities and Challenges in Sport Public Relations: A Comprehensive Analysis

The realm of sport public relations offers a dynamic landscape for scholars, educators, and practitioners to delve into. The expansion of both professional and university sports worldwide has[...]

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