formula 1 sponsorship sport marketing

Project Info

Fini Compressori

Fini Compressori / Williams licensing agreement

1997, 1998

About Project

The license agreement between Fini Compressori and the Williams team was signed in 1997 thanks to the consulting services of RTR Sports Marketing.

The commercial deal between the Bologna-based company, a European leader in the compressed air field, with 60 years of business development behind it, and the British racing team in pole position for over thirty years on the Formula 1 circuits, lasted until the end of 1998, involving the production of Williams-branded compressors distributed worldwide.

The operation was also backed by Fini/Williams-branded merchandising items that accompanied each product sold.

Related Projects
Let's get in touch!

Can't find what you're looking for? Send us a quick message and we'll get back to you in minutes.

federazione italiana rugby RTR Sports