formula 1 sponsorship sport marketing

Project Info

Client:
Fini Compressori

Task:
Fini Compressori / Williams licensing agreement

Timing:
1997, 1998

About Project

The license agreement between Fini Compressori and the Williams team was signed in 1997 thanks to the consulting services of RTR Sports Marketing.

The commercial deal between the Bologna-based company, a European leader in the compressed air field, with 60 years of business development behind it, and the British racing team in pole position for over thirty years on the Formula 1 circuits, lasted until the end of 1998, involving the production of Williams-branded compressors distributed worldwide.

The operation was also backed by Fini/Williams-branded merchandising items that accompanied each product sold.

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