Project Info
Client:
Geox
Task:
Geox – Max Biaggi partnership Kick Off
Timing:
9 Giugno 2011
About Project
Geox, a leading international company in the footwear sector, activated a partnership with Max Biaggi, the 2010 Superbike World Champion.
The deal, that also brings the Geox logo on the fairings of Max Biaggi’s Aprilia, links the Superbike Number One with the Footwear Number One, in a combo based on technology, Italian spirit and a constant research for success.
RTR ignited the partnership, organizing a press conference during the San Marino and Riviera di Rimini SBK round.
The Paddock Show of Misano World Circuit hosted Mario Moretti Polegato, President of Geox, Max Biaggi and a large number of journalists from the national press and television.
RTR Sports marketing managed the whole event (press oordination, booking, logistics and press conference organization) in order to launch this important agreement.
