Company: Rotterdam Industry – Code srl
Partnership: Andrea Dovizioso
Andrea Dovizioso, vice world champion of motorcycling in the 250 class, has chosen to continue his adventure as testimonial of Rotterdam Industry, an innovative urban and street style brand, dedicated to a young, energetic and constantly moving target.
The partnership, on for the whole of 2007, was signed with the advice of RTR, an agency operating in sports marketing, which was already behind the agreement which, in 2006, was a source of satisfaction for both parties.
Indomitable on the track as in his free time, Andrea Dovizioso is the ideal testimonial for Rotterdam Industry: far from being a simple clothing line, the brand presents itself as a new language that hits straight to the heart with words made of music, fun and adrenaline .
Music is the driving force behind the m2o by Rotterdam Industry collection created exclusively for the radio station m2o, the undisputed leader in the youth segment, which will dedicate a series of appointments to the champion of Forlì, inviting him to tell each other live.
As a testimonial, Andrea will wear the garments from the new collection in his spare time and his image will be used for the company’s communication operations and for the creation of materials for the point of sale