Catania-based ophthalmic company SIFI have renewed their collaboration with Lucio Cecchinello’s LCR Honda MotoGP Team for the 2017 Season.

For the pharmaceutical brand this marks year number three alongside British rider Cal Cructhlow, who scored two victories and several podium finishes in the 2016 MotoGP Campaign.

With this wonderful partnership, which rests on common values of passion and a love for excellence, SIFI will be able to get visibility for their brand while at the same time leveraging on communication and marketing rights and several other top-notch activation opportunities