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MotoGP: Lorenzo, Rossi, Yamaha dominate Mugello in style
By Emanuele Venturoli| Posted May 31, 2015 | In MotoGP, Motor Racing, Motorsports
By Emanuele Venturoli| Posted May 31, 2015 | In MotoGP, Motor Racing, Motorsports
MotoGP: Lorenzo, Rossi, Yamaha dominate Mugello in style
Movistar Yamaha MotoGP‘s Jorge Lorenzo was unbeatable in Mugello yesterday to claim a brilliant victory in the Gran Premio d’Italia, his third consecutive MotoGP win of the season. Teammate Valentino Rossi also gave a stunning performance, to finish third, making it three double podiums for the Movistar Yamaha MotoGP team in a row.
Thousands of home fans of the Movistar Yamaha MotoGP team gathered at the Autodromo del Mugello to see their dreams come true yesterday. Not only did Jorge Lorenzo claim a flawless victory for the Gran Premio d’Italia, Yamaha‘s fifth of the season, but their local hero Valentino Rossi also battled his way onto podium. He secured third in a hard fought race, making it his sixth consecutive podium.
After a flying start from second on the grid, Lorenzo tucked in behind Andrea Iannone and Andrea Dovizioso to quickly make his intentions clear. He moved up from third to lead the way when he crossed the line for the first time. With a clear track ahead of him, the race went exactly as he planned. As his pit board signaled rival Marc Marquez‘s approach, he put the hammer down, setting a 1‘47.700, the fastest lap of race.
He gradually built a gap and remained untouchable for the rest of the race. Riding consistent laps in the low 1‘48s the Spaniard finished his perfect performance at the team‘s home GP with a 5.563s advantage. This win is Lorenzo‘s third win at the Mugello circuit in four years‘ time.
Starting from eighth on the grid, teammate Rossi lost time when he got caught up in the pack and finished the first lap in ninth. He quickly made his way through the field, hunting for Cal Crutchlow riding in sixth and overtaking him on lap eight. It took The Doctor four laps to close down a 2.5s gap to the group battling for second place. He immediately passed Dovizioso for fifth and went on chasing Dani Pedrosa, Marquez and Iannone.
Rossi had his mind set on the podium and, having watched Marquez crash out, he was quick to make a move on Pedrosa for third. He pushed hard to close in on Iannone, setting a personal best of 1.48.173, but was unable to catch his compatriot and secured the last podium place, 6.661s from his teammate, accomplishing a third consecutive double podium for Yamaha.
Lorenzo‘s 25 point score adds to his total of 112 points, keeping him in second position in the standings. He is six points behind teammate and championship leader Rossi, whose 16 points put him on 118 points.
Emanuele Venturoli
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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Read MoreWhy choose RTR Sports Marketing
In an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
Save time and money
When first approaching a motorsport sponsorship project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Motorsport is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
The right information, the right choice
Motorsport is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A motorsport sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which racing series, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the beating heart
Activations are the real heart of motorsport sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a motorsport marketing project, you need an agency that knows how to use sponsorship to engage the fanbase online, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Objective measurements for a certain return
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
Sit back, relax, we’ll take care of it
We have been involved in motorsport sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
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