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MotoGP: Lorenzo, Rossi, Yamaha dominate Mugello in style
By Emanuele Venturoli| Posted May 31, 2015 | In MotoGP, Motor Racing, Motorsports
By Emanuele Venturoli| Posted May 31, 2015 | In MotoGP, Motor Racing, Motorsports
MotoGP: Lorenzo, Rossi, Yamaha dominate Mugello in style
Movistar Yamaha MotoGP‘s Jorge Lorenzo was unbeatable in Mugello yesterday to claim a brilliant victory in the Gran Premio d’Italia, his third consecutive MotoGP win of the season. Teammate Valentino Rossi also gave a stunning performance, to finish third, making it three double podiums for the Movistar Yamaha MotoGP team in a row.
Thousands of home fans of the Movistar Yamaha MotoGP team gathered at the Autodromo del Mugello to see their dreams come true yesterday. Not only did Jorge Lorenzo claim a flawless victory for the Gran Premio d’Italia, Yamaha‘s fifth of the season, but their local hero Valentino Rossi also battled his way onto podium. He secured third in a hard fought race, making it his sixth consecutive podium.
After a flying start from second on the grid, Lorenzo tucked in behind Andrea Iannone and Andrea Dovizioso to quickly make his intentions clear. He moved up from third to lead the way when he crossed the line for the first time. With a clear track ahead of him, the race went exactly as he planned. As his pit board signaled rival Marc Marquez‘s approach, he put the hammer down, setting a 1‘47.700, the fastest lap of race.
He gradually built a gap and remained untouchable for the rest of the race. Riding consistent laps in the low 1‘48s the Spaniard finished his perfect performance at the team‘s home GP with a 5.563s advantage. This win is Lorenzo‘s third win at the Mugello circuit in four years‘ time.
Starting from eighth on the grid, teammate Rossi lost time when he got caught up in the pack and finished the first lap in ninth. He quickly made his way through the field, hunting for Cal Crutchlow riding in sixth and overtaking him on lap eight. It took The Doctor four laps to close down a 2.5s gap to the group battling for second place. He immediately passed Dovizioso for fifth and went on chasing Dani Pedrosa, Marquez and Iannone.
Rossi had his mind set on the podium and, having watched Marquez crash out, he was quick to make a move on Pedrosa for third. He pushed hard to close in on Iannone, setting a personal best of 1.48.173, but was unable to catch his compatriot and secured the last podium place, 6.661s from his teammate, accomplishing a third consecutive double podium for Yamaha.
Lorenzo‘s 25 point score adds to his total of 112 points, keeping him in second position in the standings. He is six points behind teammate and championship leader Rossi, whose 16 points put him on 118 points.
Emanuele Venturoli
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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In an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
Save time and money
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
The right information, the right choice
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the beating heart
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Objective measurements for a certain return
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
Sit back, relax, we’ll take care of it
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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