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Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Emanuele Venturoli| Posted March 17, 2016 | In MotoGP, Motor Racing, Motorsports
Movistar Yamaha MotoGP took its first strides towards the 2016 MotoGP title challenge today at the start of the Commercial Bank Grand Prix of Qatar. Riders Jorge Lorenzo and Valentino Rossi made their intentions for the new season clear in the first free practice session of the season under the scenic floodlights at the Losail International Circuit, securing first and second place respectively.
After positively concluding pre-season testing a fortnight ago, Movistar Yamaha MotoGP team‘s Jorge Lorenzo and Valentino Rossi returned to the Losail International Circuit today to officially start the 2016 MotoGP season. As if the winter stop never happened, the teammates instantly fell back into their old groove and placed their YZR-M1s 1-2 in the ranking order.
Lorenzo felt confident and in a good physical shape after completing pre-season testing and his eagerness to get back into ’racing mode‘ didn‘t go unnoticed at this evening‘s free practice session once he hit the track. Having given the field a ’head start‘ to be guaranteed some clear space on track, he left his box as the second to last rider and immediately shot to the top of the leader board with his first flying lap. The Majorcan continued to set the bar high, dropping a 1‘55.693s, more than 0,6s faster than all his rivals, around the midway stage of the session. As the pace picked up during the end of the session, the reigning World Champion responded almost with ease and wrapped up the proceedings with a best lap of 1‘55.440s for the provisional lead in the standings.
Rossi was also not shy in claiming a key protagonist position in the first 45-minute practice session. Similar to his teammate he left his departure from pit lane late, but was quick to turn up the heat as soon as his tyres were warmed up. Fully focused on getting his setting exactly to his liking, he worked on the balance of the YZR-M1 with the new electronics and Michelin tyres and gradually moved up the timesheets. He ended the day with a long stint during which he skillfully made the traffic on the track work to his advantage. climbing up to second position as the session came to an end and finishing 0,267s from the leading time.
As Sunday‘s race will be held at 21:00 (GMT+3), the format of the race weekend has been changed to enable the riders to be fully prepared for the night event. There will be a second and third free practice session held tomorrow evening
1. |
J. LORENZO |
MOVISTAR YAMAHA MOTOGP |
1’55.440 |
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2. |
V. ROSSI |
MOVISTAR YAMAHA MOTOGP |
1’55.707 |
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3. |
A. IANNONE |
DUCATI TEAM |
1’55.736 |
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4. |
H. BARBERA |
AVINTIA RACING |
1’55.810 |
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5. |
M. VIÑALES |
TEAM SUZUKI ECSTAR |
1’55.847 |
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6. |
P. ESPARGARÒ |
MONSTER YAMAHA TECH3 |
1’56.051 |
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7. |
D. PEDROSA |
REPSOL HONDA TEAM |
1’56.098 |
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8. |
M. MARQUEZ |
REPSOL HONDA TEAM |
1’56.258 |
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9. |
A. DOVIZIOSO |
DUCATI TEAM |
1’56.387 |
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10. |
S. REDDING |
OCTO PRAMAC YAKHNICH |
1’56.412 |
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11. |
B. SMITH |
MONSTER YAMAHA TECH3 |
1’56.524 |
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12. |
C. CRUTCHLOW |
LCR HONDA |
1’56.596 |
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13. |
L. BAZ |
AVINTIA RACING |
1’56.783 |
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14. |
J. MILLER |
ESTRELLA GALICIA 0,0 MARC VDS |
1’56.939 |
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15. |
D. PETRUCCI |
OCTO PRAMAC YAKHNICH |
1’56.981 |
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16. |
A. ESPARGARÒ |
TEAM SUZUKI ECSTAR |
1’57.096 |
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17. |
A. BAUTISTA |
APRILIA RACING TEAM GRESINI |
1’57.129 |
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18. |
Y. HERNANDEZ |
ASPAR TEAM MOTOGP |
1’57.192 |
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19. |
E. LAVERTY |
ASPAR TEAM MOTOGP |
1’57.421 |
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20. |
T. RABAT |
ESTRELLA GALICIA 0,0 MARC VDS |
1’57.916 |
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21. |
S. BRADL |
APRILIA RACING TEAM GRESINI |
1’57.989 |
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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