By Emanuele Venturoli| Posted May 21, 2017 | In MotoGP, MotoGP, Motor Racing, Motorsports
By Emanuele Venturoli| Posted May 21, 2017 | In MotoGP, MotoGP, Motor Racing, Motorsports
Movistar Yamaha MotoGP rider Maverick Viñales came out fighting, dominating the MotoGP field to take a sensational victory at the Grand Prix de France, sealing Yamaha‘s 500th Grand Prix win. Valentino Rossi also showed a blistering pace in the French sunshine at the Le Mans Bugatti Grand Prix race circuit. He was scrapping with his teammate in an epic podium battle for the win, but suffered an unlucky fall on the last lap.
Viñales was strong right from the beginning of the 28-lap French round. Starting from pole, he flew off the line to take the holeshot and slotted into second as he dived into turn 3, behind Johann Zarco. The Spaniard was on the case, shadowed by his teammate. With 22 laps Viñales made a textbook move on the satellite Yamaha rookie to take over the lead.
Now at the front, the Spaniard put the hammer down. He did everything in his power to escape from Zarco. He managed his pace to perfection and made sure he held on to his P1 position until he got in a fierce battle with a rapidly approaching Rossi, but the number 25 rider held firm. He was leading on the last lap, when the Doctor crashed out of the race, allowing him to bring his YZR-M1 over the finish line, 3.134s ahead of his closest rival.
Teammate Rossi had a good start from second on the grid and put his Yamaha in fourth position behind Marc Marquez after the first couple of corners, only to pass the Spaniard a few turns later. With Viñales in front of him, the Movistar Yamaha men rode in tandem as they chased the leader of the race.
Outbraking himself with 16 laps to go, the Italian lost some time, which left him within the grasp of Marquez. The Doctor responded quickly to the situation and upped his pace as the Spaniard crashed out of the race, allowing Rossi to focus on the battle in front. With five laps to go, he overtook Zarco for second place, making it a perfect Movistar Yamaha 1-2, but the nine-time World Champion was hungry for more.
He planned an attack on Viñales on lap 26 and had the fans cheer when he hit the front, but it wasn‘t to last. His teammate slipped back past him as the scrap continued and with the pace as hot as today‘s, a small mistake from Rossi on the last lap prohibited him from reaching the finish line after a hard-fought battle.
Viñales‘ first place earns him 25 points. This puts him on 85 points and in the lead in the championship standings, 23 points ahead of Rossi in third place. The 500th Grand Prix win also sees the Movistar Yamaha MotoGP Teamhold the lead in the Team standings by 21 points, with a total of 147 points, whilst Yamaha remains the top manufacturer in the Constructor’s Championship by a 13 point margin, with 108 points.
The MotoGP paddock will next hit the Gran Premio d’Italia at the Autodromo del Mugello in two weeks‘ time.
RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs. Experience the power and put your brand in front of millions with motorsport sponsorship.
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Emanuele Venturoli holds a degree in Public, Political and Institutional Communication from the University of Bologna. He has built his professional career at the intersection of marketing and sport, with hands-on experience in both basketball and motorsport. He is passionate about motorsport, design and literature, and focuses on helping brands create effective and meaningful partnerships in high-performance sporting environments.
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Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a motorsport sponsorship project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Motorsport is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Motorsport is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A motorsport sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which racing series, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of motorsport sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a motorsport marketing project, you need an agency that knows how to use sponsorship to engage the fanbase online, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in motorsport sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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