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By Emanuele Venturoli| Posted June 11, 2017 | In MotoGP, Motor Racing, Motorsports
Marc Marquez and Dani Pedrosa scored the Repsol Honda Team’s third double-podium finish this season by finishing in second and third position, respectively, in scorching-hot conditions in Catalunya.
It was a very positive result that allowed Marc and Dani to move up in the Championship standings to third and fourth, just 23 and 27 points off the top.
With air temperature at 33° C and a track temperature of 54° C, conditions were very tough on tyres. Both Marc and Dani got off well at the start and rode at the front for the entire race. Marc Marquez took the lead on lap six before being passed by his teammate and Dovizioso on lap eight. Dani led for a further nine laps before being passed by the Italian, who ultimately went on to win the race.
Marc moved to second on lap 18 and pushed hard to try and stay close to the leader, but like his teammate, finally settled to keep his hard-earned podium finish, which brought his career tally to the symbolic total of 93.
The Repsol Honda Team will remain in Catalunya tomorrow for a one-day test.
“I’m really happy with how this weekend ended because with five crashes, four yesterday and one this morning, the situation was quite tough mentally. Anyway, my team helped me a lot to regain confidence in myself and in the bike. Before the race I said to myself that I was the same Marc as last year and that my style is to always keep pushing and never give up, something I think makes the difference sometimes. So I started the race with victory as a target. At the start I was really lucky when Petrucci hit me, as the contact was completely lateral; otherwise it would have been a disaster. From then on I tried to remain focused and calm and when I finally passed Dani for second place, I tried to push to close on Dovi. In a couple of laps I realized that I couldn’t, that today was Dovi’s day, so I settled for second. The Championship is kind of a rollercoaster so we don’t really know what to expect from race to race. We must only think about ourselves, keep the concentration high, and try and give 100%.”
“I’m happy with today, as a podium finish is always nice considering how tough is to get one in MotoGP these days. Last week we had a terrible race, whereas here we took pole and made the podium in front of my home crowd, which was just amazing. To be honest, we expected to be a bit better but conditions were very difficult for the tyres the whole weekend, and also today the grip wasn’t very good. I tried to lead the race, to stay on front, but I could see Dovi coming on the straight, cutting the gas to not get too close, saving the tyres a little bit better than me. I tried to save them all the way, but I just couldn’t do it enough. In the end I realized it was more worth it to stay on the bike and get some good points. We had chosen the medium rear for the race and at the end it was on the limit, but I still think it was a better choice than a hard-hard combination. A rider’s choice is more a matter of feeling than being strictly related to performance or durability. It was difficult, but we managed to get on the podium and this is great. We look forward to the test tomorrow, to take some additional steps, improve the feeling on the front, and work to be more consistent. The Championship is open, and we must be more consistent every weekend.”
Pos. | Rider | Num | Nation | Points | Team | Time/Gap |
---|---|---|---|---|---|---|
1 | DOVIZIOSO Andrea | 4 | ITA | 25 | Ducati Team | 44’41.518 |
2 | MARQUEZ Marc | 93 | SPA | 20 | Repsol Honda Team | 3.544 |
3 | PEDROSA Dani | 26 | SPA | 16 | Repsol Honda Team | 6.774 |
4 | LORENZO Jorge | 99 | SPA | 13 | Ducati Team | 9.608 |
5 | ZARCO Johann | 5 | FRA | 11 | Monster Yamaha Tech 3 | 13.838 |
6 | FOLGER Jonas | 94 | GER | 10 | Monster Yamaha Tech 3 | 13.921 |
7 | BAUTISTA Alvaro | 19 | SPA | 9 | Pull&Bear Aspar Team | 16.763 |
8 | ROSSI Valentino | 46 | ITA | 8 | Movistar Yamaha MotoGP | 20.821 |
9 | BARBERA Hector | 8 | SPA | 7 | Reale Avintia Racing | 23.952 |
10 | VINALES Maverick | 25 | SPA | 6 | Movistar Yamaha MotoGP | 24.189 |
11 | CRUTCHLOW Cal | 35 | GBR | 5 | LCR Honda | 28.329 |
12 | BAZ Loris | 76 | FRA | 4 | Reale Avintia Racing | 33.281 |
13 | REDDING Scott | 45 | GBR | 3 | Octo Pramac Racing | 35.200 |
14 | ABRAHAM Karel | 17 | CZE | 2 | Pull&Bear Aspar Team | 39.436 |
15 | RABAT Tito | 53 | SPA | 1 | Team EG 0,0 Marc VDS | 40.872 |
16 | IANNONE Andrea | 29 | ITA | 0 | Team Suzuki Ecstar | 43.221 |
17 | GUINTOLI Sylvain | 50 | FRA | 0 | Team Suzuki Ecstar | 44.655 |
18 | ESPARGARO Pol | 44 | SPA | 0 | Red Bull KTM Factory Racing | 48.993 |
19 | LOWES Sam | 22 | GBR | 0 | Aprilia Racing Team Gresini | 55.492 |
20 | PETRUCCI Danilo | 9 | ITA | 0 | Octo Pramac Racing | 2 laps |
21 | MILLER Jack | 43 | AUS | 0 | Team EG 0,0 Marc VDS | 12 laps |
22 | ESPARGARO Aleix | 41 | SPA | 0 | Aprilia Racing Team Gresini | 18 laps |
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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