Continue Your Evaluation
Three ways to take this further
Most brands go through a 3-6 month evaluation before committing to motorsport sponsorship. Here’s where to go next, depending on where you are in the process.
Researching
How to actually measure motorsport sponsorship ROI
76% of CMOs struggle to calculate sponsorship ROI. The CFO-ready framework RTR uses across NASCAR, F1 and MotoGP - with independent data partners.
Read the ROI guide
Comparing Options
Going direct vs working with an agency: what it actually costs you
The 20-35% premium brands pay when they negotiate NASCAR deals without independent advice - and the three places that money disappears.
Read the comparison
Ready To Talk
Is your brand interested in motorsport sponsorship?
RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs. Experience the power and put your brand in front of millions with motorsport sponsorship.
Sponsor a motorsport team todayRecent posts
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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July 14, 2026
Moto2 Sponsorship: Mid-Budget Access to the MotoGP Paddock & Choosing the Right Agency
TL;DR — Moto2 Sponsorship at a GlanceSame paddock as MotoGP, fraction of the price — Moto2 sits on the identical 22-round calendar and global broadcast as the premier class; a mai[...]
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July 14, 2026
Which MotoGP Class Should Your Brand Sponsor — Moto3, Moto2 & MotoGP
TL;DR Which MotoGP Class Should Your Brand SponsorThe MotoGP World Championship is three classes, not one — and they sit at very different price points:Moto3 (entry tier) — Second[...]
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July 12, 2026
Cup vs Xfinity vs Truck: Which NASCAR Series Should Your Brand Sponsor?
NASCAR’s three national series — the Cup Series, the NASCAR O’Reilly Auto Parts Series (formerly the Xfinity Series) and the Craftsman Truck Series — sit at fundamenta[...]
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