In sponsorship it’s hard to tell a serious agency from one that simply resells visibility. Having worked alongside RTR Sports Marketing for ten years, I can state without hesitation that they belong firmly in the first category. They designed our entry into MotoGP around an authentic scientific rationale, then operated on every side of the table — sponsor, team and championship — to build, activate and renew a partnership of real depth, year after year. That is not brokerage; it is strategic architecture, and very few are capable of it.
Written by
Emanuele Venturoli
Emanuele Venturoli is Head of Communication & Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.
