Sponsorship: Bomboogie – Pramac D'Antin Team

Project Info

Client: DuPont
Task: Dupont and Ducati Corse create a strategic alliance
Timing: 2007


About Project

DuPont, the most dynamic science-based company in the world and European leader in the production of automotive refinish paints, has signed a technical partnership agreement with the Ducati Team MotoGP for the supply of Standox® branded paints. Standox® is also the official supplier of paint materials for most Formula 1 teams.

Collaboration between DuPont and the legendary Italian company based in Borgo Panigale has been launched with the aim of sharing their respective technological innovation in R&D. DuPont will supply latest generation paints with the Standox® brand to the Ducati Team MotoGP which will be applied to the fairings on Ducati Desmosedici.

Since the Italian GP which was held on June the 3rd at the Mugello circuit, the Loris Capirossi’s and Casey Stoner’s motorcycles have been repainted using Standox® paints which not only add a mica finish to the classic red of the fairings but, thanks to their special light formulation, do not increase the weight of the bodywork.

Case histories

Sports sponsorships, activations, case studies and sports sponsorship plans by RTR Sports Marketing, a leading sports marketing agency.

View all case histories
img

21.com secures Prima Pramac Yamaha MotoGP sponsorship

In a strategic move to strengthen its brand within the global sports community, 21.com partnered with Pramac Racing Yamaha in the MotoGP world championship. The collaboration, propelled by th[...]

Read More
img

MotoGP Sponsorship: GOD55 Sports x LCR Honda MotoGP

Connecting Southeast Asian fans with MotoGP through a strategic, multi-year partnership RTR Sports Marketing successfully supported and advised GOD55 Sports and the Honda LCR Team in [...]

Read More

Your sponsorship in motorsport, our experience.

Get in touch today