Project Info

Client: Sigma Tau – Carnifast

Task: Internazionali D’Italia BNL

Timing: 2012

About Project

Sigma Tau, one of Italy’s leading pharmaceutical groups, has attended with their vitamin supplement Carnifast the 2012 edition of the Internazionali d’Italia BNL, held at the prestigious Foro Italico in Rome from May 12th  to 20th  .

During this glorious tennis tournament, RTR Sports Marketing has provided Carnifast a commercial booth in a highly crowded location of the venue, for sampling and customer engagement purposes. Hostesses gave visitors  information about  Sigma-tau  products and offered them samples of the supplements   as a trial.

RTR Sports Marketing managed all the on-field operations at the venue, the logistics and the staff recruitment and coordination. The whole event has been monitored and supervised directly on field by RTR’s Event Managers.