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By Emanuele Venturoli| Posted November 28, 2015 | In Formula1, MotoGP, Sport News, Sport Sponsorship, Sports Marketing
Nico Rosberg has won the 2015 Abu Dhabi Grand Prix ahead of team-mate Lewis Hamilton, with Mercedes once again earning a 1-2 finish. The German led away from pole position, with the threat of a late race battle between the Mercedes team-mates being neutralized by the team’s strategy.
Nico Rosberg grabbed his 6th consecutive pole position in qualifying for the race, with Lewis Hamilton aiming to stop him from winning three races in a row.
Hamilton was unable to replicate his incredible start from a year ago, with Nico Rosberg leaping away to take a 1.4 second lead by the end of lap 1. The first lap was perhaps one of the most exciting of the season, with drivers going three-wide down the long back straights and even through the corners. One man who wasn’t able to get in on the action was Pastor Maldonado, who was out of the race on lap 1 after being crashed into (for once) by Fernando Alonso; with the Spaniard getting a penalty for the collision soon after.
Sebastian Vettel had an unbelievable start to go from 15th to 12th despite having started on the slower tyre. He had a rather tense moment with Max Verstappen in the final sector, with the pair making wheel-to-wheel contact briefly, with both managing to carry on unhindered.
It was assumed that the race would feature just one stop for the drivers, but some would take a gamble and make an early stop to make it two. Daniil Kvyat, Felipe Massa and Daniel Ricciardo were among the first to do so, with the hands of the other drivers being forced by the early stops. Valtteri Bottas followed them in a few laps later, but his race would be destroyed after his team released him into the path of Jenson Button. The pair made contact which broke the front wing of Bottas. He had a long and slow lap to get back to the pits that would drop him well out of the points.
The race leaders Mercedes had said before the race that they would still not be allowing their drivers to pursue alternate strategies, despite the fact that both Hamilton and Rosberg could no longer gain or lose a position in the drivers championship. Rosberg was told to push for a number of laps, during which he extended his lead to 4 seconds over Hamilton.
Rosberg stopped at the end of lap 10, with Hamilton following him in at the end of the next lap. He maintained 2nd behind his team-mate and ahead of Kimi Raikkonen; but now he had Sebastian Vettel in between him and his team-mate due to the Ferrari driver not having stopped yet. Luckily for Hamilton, Vettel was going slowly on his older set of tyres. Lewis was able to get back up into 2nd place by lap 14 with the aid of DRS on the back-straight. Kimi Raikkonen would also pass Vettel soon after, with Sebastian moving over to allow him through.
Sebastian eventually made his first stop at the end of lap 23, with the German emerging in 6th place ahead of Nico Hulkenberg and behind Daniel Ricciardo. Pitting for the first time at the same time was the Lotus of Romain Grosjean, with the Frenchman having put in a great first stint in his last race for Lotus before moving to Haas F1 Team next year.
Nico Hulkenberg pitted a lap later for a 2nd stop, with a 3 stop race now looking likely for the German. The stop seemed to trigger another pit-stop phase for some drivers such as Daniel Ricciardo and Felipe Massa. Sergio Perez soon peeled off into the pits, with the Mexican having had a solid and quiet first half of the race. He rejoined ahead of Daniel Ricciardo once more.
Back up at the front, Nico Rosberg’s lead was starting to get eaten into by team-mate Lewis Hamilton, who put in a string of fastest laps to close to within 2.5 seconds by lap 26 having originally been 6.7 seconds ahead. By lap 28 it was under 2 seconds and soon after that it was down by a further half a second. He was getting ever closer to getting within the crucial 1 second of his team-mate in order to get DRS.
Thankfully for Nico, the set of tyres that had been causing him to lose so much time to his team-mate would finally be discarded at the end of lap 31 for another set of prime tyres, with team-mate Lewis staying out a few laps longer to try and shorten his final stint. If the team let him stay out for just a few more laps, he could possibly fit the faster super-soft rubber for the final stint to try and get a pace advantage on his team-mate for the final run to the flag of the 2015 season.
Lewis continued to stay out on the prime tyres, with the world champion still on his old set of tyres as they entered the final 15 laps. He briefly asked his team whether he could make it on only one stop, but he was told that would be ‘impossible’. He finally pitted at the end of lap 41, but it wasn’t for the faster super-soft tyres! It was for another set of softs; thus making the 12 second gap to Rosberg nigh on insurmountable; with many bemoaning Mercedes for not allowing their drivers to race despite having nothing to lose.
Nevertheless, Lewis started trying to gain as much as he could, with a new fastest lap being set on lap 43 to gain by 7 tenths of a second. He set another fastest lap on the next lap, with a 1.7 second chunk being taken out of him soon after due to Rosberg losing time behind the lapped cars of Max Verstappen and Jenson Button. Soon, however, the gap soon started to stabilize between the two team-mates, with the lead of the final race in 2015 looking to have been decided.
Nico Rosberg crossed the line at the end of lap 55 to take his first ever F1 hat-trick of victories by 8 seconds over Lewis Hamilton, with Kimi Raikkonen taking the final spot on the podium for Ferrari.
Sebastian Vettel drove a great race to take 4th after starting down in 15th, with Sergio Perez also putting in a great drive to take 5th for Force India. Daniel Ricciardo and Nico Hulkenberg following in 6th and 7th, with Felipe Massa 8th for Williams.
Romain Grosjean’s 10 year association with the Enstone based Lotus team ended with 9th place, with Daniil Kvyat taking 10th place and the final point of 2015.
2015 Abu Dhabi Grand Prix results:
POS | Driver | Team | Points | Grid |
1 | Nico Rosberg | Mercedes | 25 | 1st |
2 | Lewis Hamilton | Mercedes | 18 | 2nd |
3 | Kimi Raikkonen | Ferrari | 15 | 3rd |
4 | Sebastian Vettel | Ferrari | 12 | 15th |
5 | Sergio Perez | Force India | 10 | 4th |
6 | Daniel Ricciardo | Red Bull | 8 | 5th |
7 | Nico Hulkenberg | Force India | 6 | 7th |
8 | Felipe Massa | Williams | 4 | 8th |
9 | Romain Grosjean | Lotus | 2 | 18th |
10 | Daniil Kvyat | Red Bull | 1 | 9th |
11 | Carlos Sainz | Toro Rosso | +1 Lap | 10th |
12 | Jenson Button | McLaren | +1 Lap | 12th |
13 | Valtteri Bottas | Williams | +1 Lap | 6th |
14 | Marcus Ericsson | Sauber | +1 Lap | 17th |
15 | Felipe Nasr | Sauber | +1 Lap | 14th |
16 | Max Verstappen | Toro Rosso | +1 Lap | 11th |
17 | Fernando Alonso | McLaren | +2 Laps | 16th |
18 | Will Stevens | Manor | +2 Laps | 19th |
19 | Roberto Merhi | Manor | +3 Laps | 20th |
20 | Pastor Maldonado | Lotus | DNF | 13th |
So with that, the 2015 Formula One world championship is over, perhaps in an anticlimactic style, but nevertheless Lewis Hamilton is your 2015 drivers champion and Mercedes are your constructors’ champions. 2016 begins in earnest now for the teams, with Mercedes fearing a possible challenge from their rivals Ferrari.
On a side note, I would like to thank RTR Sports Marketing for taking me on as their Formula One and Formula E correspondent for the last year and a half (Discover Formula E Agency). I will sadly be leaving the team to move onto new projects as of now, but I would like to thank the entire RTR Sports team, especially Emanuele Venturoli who found me and offered me the position back in August 2013.
Here are your final championship standings for the 2015 Formula One world championship:
Drivers’ standings:
POS | Driver | Team | Points |
1 | Lewis Hamilton | Mercedes | 381 |
2 | Nico Rosberg | Mercedes | 322 |
3 | Sebastian Vettel | Ferrari | 278 |
4 | Kimi Raikkonen | Ferrari | 150 |
5 | Valtteri Bottas | Williams | 136 |
6 | Felipe Massa | Williams | 121 |
7 | Daniil Kvyat | Red Bull | 114 |
8 | Daniel Ricciardo | Red Bull | 92 |
9 | Sergio Perez | Force India | 78 |
10 | Nico Hulkenberg | Force India | 58 |
11 | Romain Grosjean | Lotus | 51 |
12 | Max Verstappen | Toro Rosso | 49 |
13 | Felipe Nasr | Sauber | 27 |
14 | Pastor Maldonado | Lotus | 27 |
15 | Carlos Sainz | Toro Rosso | 18 |
16 | Jenson Button | McLaren | 16 |
17 | Fernando Alonso | McLaren | 11 |
18 | Marcus Ericsson | Sauber | 9 |
19 | Will Stevens | Manor | 0 |
20 | Alexander Rossi | Manor | 0 |
21 | Roberto Merhi | Manor | 0 |
22 | Kevin Magnussen | McLaren | 0 |
Constructors’ standings:
POS | Team | Points |
1 | Mercedes | 703 |
2 | Ferrari | 428 |
3 | Williams | 257 |
4 | Red Bull | 206 |
5 | Force India | 136 |
6 | Lotus | 78 |
7 | Toro Rosso | 67 |
8 | Sauber | 36 |
9 | McLaren | 27 |
10 | Manor | 0 |
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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