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By Emanuele Venturoli| Posted November 12, 2015 | In Formula1, MotoGP, Sport News, Sport Sponsorship, Sports Marketing
The first two practice sessions for the 2015 Brazilian Grand Prix at Interlargos took place today, with both Mercedes drivers Lewis Hamilton and Nico Rosberg finishing fastest in the sessions.
Hamilton drew first blood in the first Formula1 session, finishing fastest by half of a second ahead of his team-mate Rosberg; a sizable chunk, but Lewis’ 1’13.543 was still a second slower than the times in the same session a year ago.
Sebastian Vettel was just a tenth back from Rosberg in 3rd place for Ferrari, with team-mate Kimi Raikkonen 5th. The two Ferrari drivers were split by Daniel Ricciardo’s Red Bull in 4th; with the trio covered by 4 tenths of a second. Both Vettel and Raikkonen suffered off-track excursions during the session, with Kimi’s off at turn 4 coming after seemingly locking the rear of his car under braking.
The second Red Bull of Daniil Kvyat followed in 6th place ahead of Valtteri Bottas and Max Verstappen; with the 18 year old Toro Rosso driver also among the drivers who spun their cars during the session. Completing the top 10 was 2010 pole-sitter Nico Hulkenberg and the Lotus of Pastor Maldonado.
The two Brazilian drivers finished the session in 14th and 17th, with Felipe Nasr besting Felipe Massa by just a tenth of a second. Massa seemed to be struggling with the setup of his Williams as he slid his way around the circuit, with one noticeable moment coming at the Senna S when he ran too far over the new high kerbs.
Brazil practice 1 time-sheets:
POS |
Driver |
Team |
Time |
Laps |
1 |
Lewis Hamilton |
Mercedes |
1’13.543 |
28 |
2 |
Nico Rosberg |
Mercedes |
1’14.062 |
36 |
3 |
Sebastian Vettel |
Ferrari |
1’14.168 |
27 |
4 |
Daniel Ricciardo |
Red Bull |
1’14.449 |
27 |
5 |
Kimi Raikkonen |
Ferrari |
1’14.549 |
20 |
6 |
Daniil Kvyat |
Red Bull |
1’14.696 |
25 |
7 |
Valtteri Bottas |
Williams |
1’14.886 |
25 |
8 |
Max Verstappen |
Toro Rosso |
1’14.960 |
38 |
9 |
Nico Hulkenberg |
Force India |
1’15.174 |
33 |
10 |
Pastor Maldonado |
Lotus |
1’15.192 |
31 |
11 |
Carlos Sainz |
Toro Rosso |
1’15.314 |
38 |
12 |
Jolyon Palmer |
Lotus |
1’15.352 |
33 |
13 |
Jenson Button |
McLaren |
1’15.379 |
28 |
14 |
Felipe Nasr |
Sauber |
1’15.381 |
29 |
15 |
Sergio Perez |
Force India |
1’15.408 |
32 |
16 |
Fernando Alonso |
McLaren |
1’15.413 |
29 |
17 |
Felipe Massa |
Williams |
1’15.469 |
24 |
18 |
Marcus Ericsson |
Sauber |
1’15.798 |
34 |
19 |
Alexander Rossi |
Manor |
1’17.860 |
23 |
20 |
Will Stevens |
Manor |
1’18.090 |
22 |
Nico Rosberg swung the pendulum back in his direction in practice 2 by taking the fastest time by just under half a second. Rosberg was hampered by brief gear shifting issues during the session, which was followed shortly after by an off-track moment at the final corner.
Sebastian Vettel held his 3rd position behind the two Mercedes drivers, but he was now almost a second off of the fastest time. Kimi Raikkonen was 2 tenths down on his team-mate in 4th, with Daniel Ricciardo once again close behind in his Red Bull.
Valtteri Bottas and Romain Grosjean took 6th and 7th in the session and were separated by just a few thousandths of a second; with Grosjean getting his car back having stepped aside for his 2016 replacement Jolyon Palmer once again in first practice.
Nico Hulkenberg and Daniil Kvyat were 8th and 9th at the end of the session, with Felipe Massa improving upon his practice 1 position to finish 10th; 1.4 seconds off of Rosberg’s time. Once again the battle for the mid-field was extremely close, with Raikkonen in 4th and Carlos Sainz in 15th separated by just one second.
The session saw the return of McLaren’s mechanical issues; presupposing that the gremlins ever left the team this season. Fernando Alonso caused a red flag after having to stop out on track after a fire coming from his exhaust. He was forced to abandon his car and return to the pits in the Mercedes Medical Car; which is probably not as close to getting a Mercedes seat as he would hope.
Rain started to fall as the session ended, with the weather looking stormy as we head into Saturday’s running. Practice 3 and Qualifying tomorrow have the potential to be affected by rain and thunder, but the conditions should clear up for the penultimate race of the season on Sunday.
Brazil practice 2 time-sheets:
POS |
Driver |
Team |
Time |
Laps |
1 |
Nico Rosberg |
Mercedes |
1’12.385 |
42 |
2 |
Lewis Hamilton |
Mercedes |
1’12.843 |
39 |
3 |
Sebastian Vettel |
Ferrari |
1’13.345 |
41 |
4 |
Kimi Raikkonen |
Ferrari |
1’13.500 |
43 |
5 |
Daniel Ricciardo |
Red Bull |
1’13.585 |
39 |
6 |
Valtteri Bottas |
Williams |
1’13.603 |
37 |
7 |
Romain Grosjean |
Lotus |
1’13.634 |
45 |
8 |
Nico Hulkenberg |
Force India |
1’13.710 |
43 |
9 |
Daniil Kvyat |
Red Bull |
1’13.848 |
40 |
10 |
Felipe Massa |
Williams |
1’13.870 |
42 |
11 |
Sergio Perez |
Force India |
1’14.056 |
34 |
12 |
Pastor Maldonado |
Lotus |
1’14.124 |
42 |
13 |
Felipe Nasr |
Sauber |
1’14.134 |
44 |
14 |
Max Verstappen |
Toro Rosso |
1’14.226 |
35 |
15 |
Carlos Sainz |
Toro Rosso |
1’14.326 |
45 |
16 |
Jenson Button |
McLaren |
1’14.644 |
37 |
17 |
Marcus Ericsson |
Sauber |
1’14.772 |
38 |
18 |
Fernando Alonso |
McLaren |
1’15.129 |
10 |
19 |
Will Stevens |
Manor |
1’16.501 |
35 |
20 |
Alexander Rossi |
Manor |
1’16.787 |
35 |
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
The online platform where you can discover the latest trends, strategies and insights from the exciting world of sports marketing.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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