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By Riccardo Tafà| Posted April 15, 2018 | In MotoGP, MotoGP
Shall we go watch the Race? How much does it cost? A comparison between costs of various top hospitality packages in Football, Tennis, F1 and MotoGP
How much does a Vip Pass cost?
Will we be able to see the riders?” very often the opening sentence of the calls we receive sounds like that.
And the answer goes like this “a Vip Village ticket costs between 900 and 1.500 Euros, depending on if you want the entire weekend or just race day.
“Well, that’s expensive”
That’s true, 1.500 Euros is a lot of money and can be a difficult hurdle to overcome for many fans, so curiosity got the best of me and I checked the costs of similar events comparable to a MotoGP Grand Prix. I thought about competitions loved by fans and that have the power to glue to the TV screens millions of people all over the world, just to have an overview of top sports events and share it with you.
I selected, for the different events, a hospitality package that could be compared to the MotoGP Vip Village in terms of services and content.
Here is the list:
- Formula 1 Paddock Club
- Football – Champions League
- Tennis – Roland Garros/Wimbledon
Formula 1 Paddock Club Cost
Formula 1 costs differ from the ones of MotoGP. I enclose here an image of the official F1 Website: the entry point is well over 3.000 Euros.
Football, Champions League “Hospitality Gold Inside” Cost
If you want to go to watch the Champions League final you need 3.200 Euros per head. The services you get are similar to the ones you get in the Vip Village and it is for sure a great package and experience.
Sadly it is already sold out for 2018, as you can see in the attached image I got from the official web site. So if you want to go you need to plan 2019 well in advance.
Tennis – Wimbledon “Baseline Centre Court Package” and Roland Garros “Le Club de Loges” Cost
Let’s look at tennis. Wimbledon and Roland Garros are two of the most famous tournaments, and I’d love to go…I tried Rome but the website, today, didn’t return any information.
Wimbledon’s final goes for around 5.000 £; there are more services though because hotel accommodation is included. This is one of the experiences that are in my bucket list and I’d love to go sooner than later. As per the other hospitalities, the services include a private area, open bar, catering etc. I attach the relevant page of the Championship website for you to see as well.
For an equivalent experience in Paris, the Roland Garros will accommodate you in a nice hospitality for a smaller amount (around 3.000) . This is the most important tournament on red clay of the circuit compared to the most traditional and elegant grass tournament of the year. I attach the page I got from the official website that gives you the costs for the entire week so that you can have an overall idea of the required budget.
In conclusion
Sports hospitalities at this level are all costly, I know this is no consolation but now, at least, you have the numbers to make a comparison. There is one thing in common among all of these packages no matter the cost or the discipline, it is the passion that permeates them and that only sport can express, at every latitude, in every language, for audiences of all ages and every walk of life.
I limited this research to a few events, but if you are still curious and want to know more, you can click the following links for a couple of examples in boxing and rugby
https://www.stubhub.co.uk/magazine/anthony-joshua-joseph-parker-tickets-matchroom-boxing
https://www.rlwc2017hospitality.com/en-au/
Riccardo Tafà
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
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Read MoreWhy choose RTR Sports Marketing
In an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
Save time and money
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
The right information, the right choice
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the beating heart
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Objective measurements for a certain return
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
Sit back, relax, we’ll take care of it
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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