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By Emanuele Venturoli| Posted March 1, 2018 | In football, MotoGP
Man City beat Arsenal with ease at the Emirates
Arsenal 0 vs 3 Manchester City 1st March 2018
Pep Gaurdiola’s Man City side showered more misery on an Arsenal team short on confidence. Goals from Bernardo Silva, David Silva and Leroy Sané left Arsene Wenger’s Arsenal side out in the bitter cold as Man City increased their iron grip on the Premier League title.
We didn’t have too long for the first goal as Leroy Sane was able to cut through the Arsenal defence with ease before laying a ball off to Bernardo Silva who was able to fashion himself some space before placing a strike out of Petr Cech’s reach and into the bottom corner to give City the lead. Arsenal’s character would now be revealed. Would they sink or swim? Sadly, Arsenal sunk like a rock after a sublime goal finished off by David Silva. To be fair to Arsenal, it was a goal that would have cut up 99% of teams. Man City would go three-up on the 33rd minute after Arsenal found themselves dangerously short at the back which allowed Leroy Sane to put away his 8th goal of the season. It might be easy to criticise an Arsenal team with obvious problems, but this was a Man City team that was closing in on perfection. Seriously, if this Man City turned up at the Nou Camp, they’d outplay them, they were that impressive in the first half.
Early after the restart, Arsenal were awarded a penalty when Nicolás Otamendi clumsily tripped Henrik Mkhitaryan. The resulting kick was a poor one and Ederson was able to palm away the tame Aubameyang effort. In all honesty, with how this game was going, it wasn’t at all surprising that Aubameyang missed. For the most part, the 2nd half lacked quality from both sides, probably due to Arsenal not believing they could get back into the game and Man City already on the bus journey back home.
The match ended 3-0 to Man City. Arsenal blown away in the first half by a sumptuous Man City team who were able to extend their lead to 16 points over second placed Man Utd. Arsenal were booed off after a match that has left Arsene Wenger’s team 9 points adrift of a Champions League spot.
Writer’s view
Man City’s 1st half performance was so delicious that no Michelin star meal could taste better than what Pep’s boys were able to cook up, it was just wonderful. In particular Leroy Sané was on top form and unplayable at times. Arsenal now look like they will fail in their bid to get a champions league place. They weren’t overly bad, they were just outclassed by a vastly superior team. It was upsetting to see Arsene Wenger looking such a forlorn figure, as well as seeing his side booed off the pitch. If this does end up being his last season, I for one would love him to end his tenure by winning the Europa League, sending Arsenal into the Champions League and walking into the sunset with his head held high. I personally don’t think many would begrudge him of that.
By Christopher Marriott
Emanuele Venturoli
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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Read MoreWhy choose RTR Sports Marketing
In an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
Save time and money
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
The right information, the right choice
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the beating heart
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Objective measurements for a certain return
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
Sit back, relax, we’ll take care of it
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
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