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Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Emanuele Venturoli| Posted May 8, 2016 | In MotoGP, Motor Racing, Motorsports
France MotoGP: After dominating the pace in most free practice sessions and qualifying for pole position at the Le Mans Bugatti Grand Prix race circuit, Movistar Yamaha MotoGP‘s Jorge Lorenzo rode his YZR-M1 to a flawless victory today at the Monster Energy Grand Prix de France to take over the lead in the championship standings. Teammate Valentino Rossi followed up his strong win in Jerez with a brilliant race on French tarmac, crossing the finish line in second place to collect twenty vital points.
Movistar Yamaha MotoGP’s Jorge Lorenzo and Valentino Rossi repeated their 1-2 performances from Jerez at the Monster Energy Grand Prix de France, this time finishing in reversed order.
Lorenzo started the 28-lap sprint exactly as he had planned. As the lights went out he had a lightning start from pole position and took the holeshot to create 0.4s lead after the first lap. Followed by Andrea Iannone and Andrea Dovizioso, he put his head down and dropped quick laps to keep a consistent gap of little more than half a second until, with 23 laps left, it was time to break away.
With clear track in front of him and behind him, the triple premier class World Champion rode consistently fast lap times in the 1’33s to manage the gap to his pursuers that had rapidly grown to more than two seconds.
Lorenzo was in a league of his own and remained unchallenged for the rest of the race. Leading the race from start to finish, the freshly turned 29 year old marked his birthday by securing a perfect victory, with a more than ten second margin, and to top off the celebrations he also took over the top spot in the championship standings.
Teammate Rossi brought the heat to the racing action today, fighting his way up the order from his seventh place grid position. The Doctor had a challenging start from third row but quickly moved into sixth position before getting involved in a scrap with Pol Espargaró and Bradley Smith in the opening laps.
After muscling his way past his fellow Yamaha riders with strong but fair passes, he quickly went on to take fifth place from Aleix Espergarò after the third lap. The nine-time World Champion then set his sights on Marc Marquez and increased his pace as he closed down the 1.3s gap, posting a 1’33.293s, the fastest lap of the race.
With 20 laps to go Rossi moved up to fourth place as Iannone crashed out, which spurred him on to fight for a place on the podium. Having saved his tyres, he lined up his Spanish rival and under loud cheering from the fans he made his move in the Garage Vert corner on the next lap.
Now in his element he overtook his next target, Andrea Dovizioso, up the inside in Musée corner. Though he was unable to stretch his lead when in second place, he kept pushing his YZR-M1 to the limit until Marquez and Dovizioso got caught out in turn seven while trying to keep up with his pace. With twelve and a half laps left to go, Rossi was no longer under pressure. Unable to close in on his teammate, who had a gap of more than 5.2s, he focused on managing his advantage over Maverick Viñales in third place and landed a second consecutive podium finish, taking the chequered flag 10.654s behind his teammate.
Lorenzo‘s first place earns him 25 points, while Rossi adds 20 points to his score. These results put the Mallorcan in the lead in the championship standings on 90 points, five points ahead of his closest rival. Rossi stays third in the rankings with a 78-point total, seven points from second place.
1. |
J. LORENZO |
MOVISTAR YAMAHA MOTOGP |
43’51.290 |
|
2. |
V. ROSSI |
MOVISTAR YAMAHA MOTOGP |
+ 10.654 |
|
3. |
M. VIÑALES |
TEAM SUZUKI ECSTAR |
+ 14.177 |
|
4. |
D. PEDROSA |
REPSOL HONDA TEAM |
+ 18.719 |
|
5. |
P. ESPARGARÒ |
MONSTER YAMAHA TECH3 |
+ 24.931 |
|
6. |
A. ESPARGARÒ |
TEAM SUZUKI ECSTAR |
+ 32.921 |
|
7. |
D. PETRUCCI |
OCTO PRAMAC YAKHNICH |
+ 38.251 |
|
8. |
H. BARBERA |
AVINTIA RACING |
+ 38.504 |
|
9. |
A. BAUTISTA |
APRILIA RACING TEAM GRESINI |
+ 48.536 |
|
10. |
S. BRADL |
APRILIA RACING TEAM GRESINI |
+ 54.502 |
|
11. |
E. LAVERTY |
ASPAR TEAM MOTOGP |
+ 1’02.677 |
|
12. |
L. BAZ |
AVINTIA RACING |
+ 1’07.658 |
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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