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MotoGP: Marc VDS’ Marquez, Rabat head home for Aragon GP
By Emanuele Venturoli| Posted September 21, 2015 | In MotoGP, Motor Racing, Motorsports
By Emanuele Venturoli| Posted September 21, 2015 | In MotoGP, Motor Racing, Motorsports
MotoGP: Marc VDS’ Marquez, Rabat head home for Aragon GP
Gosselies, Belgium – 22 September 2015: Team Estrella Galicia 0,0 Marc VDS riders, Tito Rabat and Álex Márquez, will have the home crowd advantage this weekend, as they head to Motorland Aragon for round 14 of the 2015 Moto2 World Championship.
Rabat has been on the podium in the last three races, with second place in Brno and Misano and third place in Silverstone. The reigning Moto2 World Champion is looking to extend his run of podium finishes at Aragon but, after finishing in second place there twice in the last two years, he heads into this weekend determined to fight for his second race win of the season.
The Team Estrella Galicia 0,0 Marc VDS rider is also keen to extend his lead over his compatriot Álex Rins in the Championship standings. Rabat currently lies second, 17 points ahead of Rins and 93 points adrift of current Championship leader, Johann Zarco.
Márquez heads to Aragon with some confidence, despite crashing out of the last race in Misano. The 19-year-old has twice finished on the Moto3 podium at Aragon and completed a very successful two-day test at the circuit just a few weeks ago.
The reigning Moto3 World Champion has targeted a podium finish in the second half of his rookie Moto2 season but, while he came close with fourth place in both Brno and Silverstone, so far this goal has eluded him. Márquez will be pushing hard this weekend to achieve his goal and he can count on the support of the partisan Spanish crowd, including the Álex Márquez fan club, who will be out in force this weekend in Aragon.
Tito Rabat:
“We head to Aragon with the same objective as every other race; to make one step more with the bike and to fight for the race win. We’re getting there. Misano was a good race for us, with a good rhythm in the final laps, so we’re definitely close. Aragon is a home race for me, but it doesn’t really change my approach, which is always to work hard in practice and qualifying and then push for the win. The track is one I like, especially the very fast part! The weather looks like it’s going to be good over the weekend, without the wind that can sometimes cause problems at Aragon.
Álex Márquez:
“Misano was a difficult weekend, but despite not securing the result we’d hoped for, we still learnt a lot in the race and in the one-day test afterwards. It means I head to Aragon completely motivated and looking forward to racing on a track at which we’ve tested with the Moto2 bike previously this season. It’s also my home race and there will be a lot of people making the trip to Alcañiz from my hometown, so I’ll have plenty of support this weekend. If we work hard from FP1 until the race then I hope we can give them something to cheer about on Sunday, maybe even my first Moto2 podium!”
Emanuele Venturoli
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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Read MoreWhy choose RTR Sports Marketing
In an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
Save time and money
When first approaching a motorsport sponsorship project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Motorsport is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
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Motorsport is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A motorsport sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which racing series, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the beating heart
Activations are the real heart of motorsport sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a motorsport marketing project, you need an agency that knows how to use sponsorship to engage the fanbase online, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
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Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
Sit back, relax, we’ll take care of it
We have been involved in motorsport sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
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Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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