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Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
By Emanuele Venturoli| Posted September 4, 2016 | In MotoGP, Motor Racing, Motorsports
Movistar Yamaha MotoGP‘s Valentino Rossi and Jorge Lorenzo fought hard battles at the Silverstone Circuit, securing third and eighth place at the British Grand Prix.
Valentino Rossi, who has been participating in the MotoGP class since its introduction in 2002, kicked off his 250th MotoGP class Grand Prix start in style. He stormed from second on the grid to grab the holeshot before tucking in behind Maverick Viñales, but his assertive start to the race was short-lived when the race was red flagged.
The opening lap to the shortened restarted race, which began at 15:54 local time, saw Rossi hold second place behind Cal Crutchlow into the first corner, but he had to let Viñales and Marc Marquez pass before the end of the first lap. With fifteen laps to go he saw the latter pull a gap on Crutchlow in third place and decided it was time to charge for the front. Within one lap the nine times World Champion passed the local rider and Marquez and focused on closing the margin of 2.4s to the race leader, but his rivals continued to threaten him from behind.
Eight laps on the Doctor came under pressure from Andrea Iannone as his rear tyre started to slide. What followed was a flurry of activity as Crutchlow and Marquez joined the fight for second place. Two laps later Rossi found himself in fifth place when he and Marquez briefly touched fairings. The Italian was quick to respond and close passes followed as they fought a heated battle, while Iannone crashed out of the race.
Rossi was unable to fend off Marquez and rode a smart end to the race, saving his tyres to seize the opportunity and take over third place when Marquez went wide. He held this podium position over the line as he rapidly approached Crutchlow in a last-lap sprint to the chequered flag, but he came just 0.583s short and wrapped up the day in third place.
Starting from ninth on the grid Lorenzo had a flying start off the line, taking seventh place into the first corner. He put his head down trying to close the gap to the front until the race was aborted due to a race incident in turn two.
He resumed his attack seamlessly during the shortened 19-lap race. Perfectly duplicating his start, he tried to progress from seventh place after the first corner, but saw Andrea Iannone put an aggressive pass on him before the end of the first lap. Lorenzo tried to follow and soon overtook Scott Redding to reclaim seventh place.
He continued his chase to the front, closing up on Dani Pedrosa and upped his pace, but lost time as he got engaged in a battle with Andrea Dovizioso for seventh place. Unable to match the pace of the Italian due to a vibrating rear tyre, he then got into battle with Aleix Espargaró, who he had to let pass. Despite the challenges, Lorenzo continued to keep his head down and later gained a position as Iannone retired from the race, to finish the race in eighth position, 19.432s from first.
The results see Rossi hold second place in the championship standings, now on 160 points, with a margin of 50 points to the championship leader. Lorenzo remains in third position, now on 146 points.
Movistar Yamaha MotoGP will now travel to San Marino for the round at the Misano World Circuit Marco Simoncelli that will take place next week.
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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