Why did we come up with the MotoGP sponsorship calculator?
First of all, we wanted to build a small tool to see if we could somehow standardise the whole process of sponsorship pricing. We couldn’t. Sponsorship is too customised an instrument to be put under one roof and we have always supported the principle of ‘tailor-made’. This has always been our conviction and it still is today.
However, from a theoretical point of view, it is a good exercise to try to understand the main areas that contribute to defining the cost of a sponsorship. On this front, the sponsorship calculator is very helpful and, as with any machine, does not ask unnecessary questions or chatter.
Basically, what determines the price will be a few key areas: category you want to sponsor, podium expectations, brand size, number of passes, fringe benefits, titling and so on.
The result is admittedly approximate. Although it may give an idea of how much you should invest if you want to become an official sponsor of the Ducati Lenovo MotoGP Team, it fails to provide the necessary nuance and finesse to determine the cost with certainty. But an indication, rest assured, not too far from the real figure does give you one. Our Calculator is an ideal little tool for beginners, curious marketers and for a bit of fun in the office.
