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By Riccardo Tafà| Posted April 19, 2015 | In MotoGP, Motor Racing, Motorsports
Movistar Yamaha rider Valentino Rossi finished his 110th race on top of the podium at the third round of the MotoGP season at the “Termas de Río Hondo Circuit” in Argentina. Starting from eighth place on the grid, Rossi kept this place for the first few laps, but soon managed to close up on the front.
Current World Champion Marc Márquez started well and made sure to open up a gap on his pursuers Ecstar Suzuki rider Aleix Espargaró and Movistar Yamaha pilot Jorge Lorenzo. Those two battled in the first laps into the race, which gave Márquez an extra advantage for getting away quickly. With 23 laps to go his lead had increased to two seconds and continued to grow with each lap.
Behind him, Espargaró dropped back more and more to find himself in seventh place in front of his brother Tech3 rider Pol Espargaró. But a second Top Ten finish, along with a second place in qualifying proves that Suzuki is able to fight with the top riders. As the season goes on, we’ll surely see a Suzuki fighting for a podium finish.
Lorenzo, after looking strong at the beginning of the race, fell back to sixth place and only managed to make it a fifth place in the end, with a strong Bradley Smith following him.
As Espargaró and Lorenzo dropped back, CWM LCR Honda pilot Cal Crutchlow joined in the fight captured second position, but had gone wide with 18 laps to go. This gave Ducati pilot Andrea Dovizioso the chance to sneak past, but still the brit secured his first podium finish this season. With Doviziso in second place, he battled with second Ducati rider Andrea Iannone and ultimately could prevail in the final corner. It’s the first podium position for the LCR Honda team since Laguna Seca in 2013, where Stefan Bradl managed to grab a second place.
As the battles behind Márquez went on, Valentino Rossi worked his way through the field. The veteran first caught up to Iannone and overtook his fellow countrymen soon. With 17 laps to go, Rossi was already in fourth position. But surely this wasn’t the result he was aiming for. Rossi had decided to go with the extra-hard rear tyre, which was especially made by Bridgestone for the Argentina Grand Prix. As the weather continued to get better and better, the heat was increasing, so Rossi’s gamble did work out.
First he brought himself and his YZR-M1 to third and then, due to a mistake by Crutchlow, even into second place with only Marc Márquez in front of him. By then, Rossi took up the fight and continuous chased the double MotoGP world champ. With every finished lap, Márquez was told by his team via pitboard, that the Yamaha rider had closed the gap between them for another half second. With one and a half laps to go, Rossi had finally closed the gap to Márquez entirely and started to attack the young spaniard.
For once, Márquez could hold back, but the second attack made Rossi the leader of the Argentine Grand Prix. Unfortunately this maneuver caused Márquez to crash while going into a fast left-hander. He tried to fight back against Valentino Rossi, but the nine-time world champion closed the door on him. Márquez’ RC213V touched the back of Rossis Yamaha. While the italian continued to race and crossed the finish line far ahead from the rest of the field, Márquez crashed out of the race, without major injuries.
The incident was looked over by the race direction, but after a few minutes it was decided that no further investigations were to come. It was handled a regular racing incident. With his second win this season, Rossi leads the championship by six points over his fellow countrymen Andrea Dovizioso.
The Top Ten was completed by Pol Espargaró, Marc VDS rider Scott Redding and the second Suzuki rider Maverick Viñales.
Hiroshi Aoyama, the substitute for Repsol Honda rider Dani Pedrosa, could only complete one lap of the race. Also local hero Yonny Hernández unfortunately had to give up the race, because his Pramac Ducati caught fire. Luckily Hernández stayed unhurt.
The fourth race of the MotoGP season will start at Friday May, 1 at Jerez de la Frontera, Spain.
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.
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By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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