Saad Chehab, vice president of marketing communications for Kia Motors America, added: “The partnership between the NBA and Kia has been pivotal in increasing brand and consumer awareness and an uptick in consideration of the Kia brand, and we are excited to extend our partnership and continue connecting with the league and its passionate fans.
The NBA made its highly anticipated return on Tuesday, as the Cleveland Cavaliers beat the Boston Celtics 102-99 before the Golden State Warriors blew a 17-point lead to suffer a surprise 122-121 defeat at the hands of the Houston Rockets.
SOURCE: Sports Pro Media
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