It was called Project 1201, the singular goal being to build the ultimate sportbike at any price. And it’s gone into production as the Ducati 1199 Superleggera (no Panigale here). At $65,000, it is a very rare and exceptional sportbike.

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Emanuele Venturoli

Emanuele Venturoli

Emanuele Venturoli is Head of Communication & Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.
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