Ride of the Day: Ducati 1199 SuperLeggera2014-05-212020-11-16https://rtrsports.com/wp-content/uploads/2023/10/logo-rtr-2023.jpgRTR Sportshttps://rtrsports.com/wp-content/uploads/2020/07/ducati-1199-superleggera-2014-01-1-2.jpg200px200px
It was called Project 1201, the singular goal being to build the ultimate sportbike at any price. And it’s gone into production as the Ducati 1199 Superleggera (no Panigale here). At $65,000, it is a very rare and exceptional sportbike.
A graduate in Public, Social and Political Communication from the University of Bologna, he has always been passionate about marketing, design and sport.
Even before finishing his studies, he started working in sports marketing and discovered the importance of everything outside the playing field.
Since 2012 he has been with RTR Sports, where he is now Head of Communication and Marketing Officer for projects related to Formula 1, MotoGP and the best of other two- and four-wheel motor sports.
