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By Silvia Schweiger| Posted July 4, 2024 | In MotoGP
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MotoGP
, the world’s most prestigious motorcycle racing championship, is always looking for ways to make the races more dynamic and exciting. One of the most recent innovations is theintroduction of the Sprint Race. This new format has generated much discussion among fans and insiders, bringing with it a number of questions about what it represents and how it affects the league. In this article, we will explore in detail what the Sprint Race is, how it works, how it differs from the main race, and what impact it has on drivers and rankings.
The Sprint Race is designed as a way to add excitement to the race weekend. This new short race format was introduced to give spectators a more intense experience and to lengthen the excitement of scoring points on Saturday as well. MotoGP has responded to the demands of an audience eager for continuous action, eliminating downtime and increasing adrenaline.
The idea of a Sprint Race is not completely new in the world of motorsport. Other championships, such as Formula 1, have experimented with similar race formats with the goal of keeping interest high throughout the weekend. MotoGP has taken this concept and adapted it to its unique characteristics, creating an event that is as spectacular as it is competitive.
The Sprint Race is held on Saturday, separating from the traditional race format on Sunday. This adds another layer of complexity and strategy for teams and drivers, who must now prepare not only for a main race, but also for a shorter and potentially more intense race. The brevity of the Sprint Race means there is no room for error; every second counts.
This new addition is also intended to appeal to a younger audience accustomed to shorter, more dynamic content. With the Sprint Race, MotoGP hopes to capture the attention of new generations of fans by offering a race format that better suits their tastes and preferences.
The Sprint Race follows a specific set of rules that clearly distinguish it from the main race. First, the duration of the Sprint Race is significantly shorter, usually around 15 to 20 minutes, in comparison with the main race, which can last up to 45 minutes or more. This means that drivers must push hard from the very first lap, without worrying too much about tire or fuel management.
Starting positions for the Sprint Race are determined by Saturday morning qualifying, just as for the main race. This means that performance in qualifying becomes even more crucial, as it will affect two races instead of one. However, unlike the main race, the Sprint Race does not award the same number of points for the championship standings.
In fact, the points awarded in the Sprint Race are reduced and distributed only to the top eight finishers. This reduced scoring system still incentivizes drivers to give their best, but without unduly affecting the overall championship result. The scoring structure is designed to balance the importance of the Sprint Race with that of the main race, keeping the latter as the highlight of the weekend.
One of the most obvious differences between the Sprint Race and the main race is the duration. While the Sprint Race usually lasts only 15-20 minutes, the main race can extend to 45 minutes or more. This completely changes the drivers’ approach: in the Sprint Race, the emphasis is on immediate speed and the ability to maintain a high pace from start to finish, while in the main race, more careful management of resources is required.
Another significant difference is the scoring system. The Sprint Race awards points only to the top eight finishers, with a reduced scoring scale compared to the main race, which awards points to the top 15 riders. This means that, while important, the Sprint Race does not carry the same weight in determining the championship standings, making the main race still the decisive event of the weekend.
The race strategy differs significantly between the two formats. Drivers must be aggressive and ready to seize every overtaking opportunity, knowing that they do not have much time to recover from any mistakes. In the main race, however, resource management and long-term race strategy play a more crucial role.
Finally, the psychological and physical pressure on drivers varies considerably between the two types of races. The Sprint Race requires extreme concentration and physical endurance for a short but intense period, while the main race requires more sustainable management of physical and mental effort. This difference also affects the preparation of drivers, who must be prepared to change their approach quickly between races.
The introduction of the Sprint Race has a significant impact on drivers, both physically and mentally. The need to compete in two separate races over the weekend requires an even greater level of preparation and concentration. Drivers must be able to adapt quickly to the different rhythms and strategies required by the two types of races. This can be an added challenge, but also an opportunity to demonstrate versatility and skill.
From the standpoint of rankings, the Sprint Race introduces a new element of variability. Although the points awarded are small, they can still make a difference in a tight championship. Drivers who can achieve good results in both races of the weekend can accumulate a valuable advantage. Conversely, a driver who struggles in the Sprint Race may find himself under pressure to recover in the main race.
The effect of the Sprint Race also extends to team strategies. Teams must now plan not only for the main race, but also for the Sprint Race, balancing resource use and risk management. The preparation of the bike must take into account the different requirements of each race, and this can affect the technical and strategic decisions made during the weekend.
Finally, the Sprint Race can also influence the commercial appeal of MotoGP. A more dynamic and compelling race format can attract more spectators and sponsors, increasing the visibility of the championship. This, in turn, can lead to greater investment and resources for teams and drivers, creating a virtuous circle that benefits the entire sport.
The introduction of the Sprint Race in MotoGP represents a significant change in the way a race weekend is experienced. With a shorter, more intense format, specific rules and a major impact on drivers and rankings, the Sprint Race adds a new level of excitement and complexity to the championship. While the long-term effects of this innovation remain to be seen, it is clear that MotoGP continues to evolve, always seeking new ways to fascinate and entertain its fans.
Are you ready to explore the transformative power of athlete sponsorship for your brand? Click here to learn more about how sponsorship can help brands grow and thrive in the exciting world of motorsports.
Associate Director, Executive Marketing and Commercial at RTR Sports Marketing, a London-based sports marketing company specializing in motorsport for over 25 years. Without sports, life is boring
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Read MoreIn an era where it is possible to get anywhere with a click, there is a strong temptation to approach teams and properties directly for sponsorship projects.
By doing so, we are convinced that we are shortening the value chain, saving time and money. However, these DYI methods are anything but risk-free and what initially appears to be a competitive advantage soon turns into a problem that is difficult to resolve. That’s why there are agencies. And this is why you should rely on us for your sponsorships.
When first approaching a sponsorship or sports marketing project, it is difficult to know immediately which stakeholders are correct, what the decision flow is, and what the right timelines are for each process. Sports is a very specialized field of action, and fitting effectively into its paths can take a lot of time and therefore money. We, on the other hand, know referents and spheres of action and know who to talk to, when and how. So you are also more effective.
Sports is an immense passion, and for our heart colors we would be willing to do anything. But business is a different business, and it is important to make the best possible strategic decisions based on independent research, statistics and reliable data. A sports marketing and sports sponsorship agency like RTR has an objective, 360-degree picture of the scenario and can tell you what is really best for you: which sport, which athlete, which team. This is because we possess a great deal of data and information on ratings, segmentation and attitudes. Because the numbers don’t lie. Never.
Activations are the real heart of sports sponsorship. Without them, there remains only a blank sticker on a motorcycle, car or uniform and no contact with the public, no emotional connection, no impact on the bottom line. Then how do you do it? It certainly won’t be the teams or the athletes who will help you leverage sponsorship and enjoy the many marketing rights you have paid for. To bring out the best in a sports marketing project you need an agency that knows how to use sponsorship to engage the fanbase on the Web, to reach out to Shopping Centers, to organize hospitality, to develop B2B and B2C opportunities, and to get “your” athletes in front of millions of potential consumers.
Would you ever go to the dealer who sold you the car and ask if the competitor’s car is better? No, of course. So, how do you expect to get firm measurements of the effectiveness of your sponsorship if you do not rely on someone super partes? At RTR, we have always worked with independent third-party agencies that allow us to know the return on any exposure of your brand on TV and in the media. In addition, we believe in calculating ROI as the ultimate measure of your success-so we can tell you for every penny you spend how much you are making.
We have been involved in sports sponsorship and sports marketing for more than 15 years. We are consultants in the sense that our goal is to maximize your investment, but we are also an agency that manages the project from start to finish. We have been doing this since 1995 with passion and professionalism, following three principles that have become cornerstones of our business: independence, verticality and transparency.
I would like to highlight the fact that one of the qualities of RTR is its great ability to approach the sponsorship scenario strategically, together with its passionate attitude, its amazing enthusiasm for solving problems, and its high level of professionalism.
Gianluca Degliesposti
Executive Director Server&Storage EMEA
Eurosport is truly delighted with its business relationship with Riccardo Tafà, who has become extremely popular, thanks to his detailed knowledge of the sports marketing sector and his highly diligent attitude to work.
Francois Ribeiro
Commercial Director
Passion and Expertise are the features that I have found in RTR since the very beginning. Serious and reliable professionals but also very helpful, nice and open-mind people, willing to listen and compare different ideas. All the values in which RTR believes make this agency a partner, not just a supplier, a partner with whom we have had the opportunity to achieve significant commercial results in term of success and image.
Luca Pacitto
Head of Communication
We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.
Lucio Cecchinello
Team Principal
I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.
Jim Wright
Group Commercial Director
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