Category: Marketing Sportivo
July 3, 2024
What is Push to Pass in the IndyCar Championship?
The Push to Pass in the IndyCar Championship: a complete guide. [...]
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July 3, 2024
Motors and Brands: How Sponsorship Ignites Visibility
On track with brands: Sponsoring to shine! [...]
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July 3, 2024
Sponsoring in motorsport: the combination of adrenaline and marketing strategy
Run and Win: Thrill Sponsorships on the Track! [...]
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July 3, 2024
Motorsport and Sponsors: How to Make Your Brand Fly on the Track
Motorsport and Sponsors: Light Your Brand on the Track! [...]
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June 24, 2024
How does partnering with Motorsports compare with partnering with the Euros?
The European Football Championship, commonly referred to as the Euros, is in full swing, as fans from all over the continent gather around their tv screens to cheer on their beloved nations. [...]
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June 13, 2024
A Deeper Look into Racetrack Sponsorship: Harnessing the Power of Motorsport Marketing
In a world saturated with brands vying for attention, standing out can be a challenge. One route companies are increasingly exploring is the realm of racetrack sponsorship. From boosting bran[...]
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April 21, 2024
Making the Most of the Potential of Sponsoring Agencies.
Introduction: The Strategic Importance of Sponsorships In motorsport, sponsorships play a crucial role not only in funding teams and events, but also in building lasting and relevant brands. [...]
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March 21, 2024
The visual power of motorsport and the sensory aspect in sports marketing
A few days ago, MotoGP e Formula 1 inaugurated their respective seasons from the night sands of the Middle East. Bathed in spotlights and neon lights and kissed by desert sands, the tracks of[...]
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January 9, 2024
5 reasons why MotoGP is a great investment for companies
The 2025 MotoGP championship season is in full swing, we are witnessing a perfect season from Marquez and exciting races. The spectacle on the track is sensational. Never have I seen so many [...]
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January 9, 2024
5 ideas for starting a motorsport sponsorship program
A few days ago I had a nice conversation with a prospect who was interested in investing in motorsports sponsorship, and the first question he asked me was, can you give me some ideas for sta[...]
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December 6, 2023
Global Sponsorship Agency: role, trends, activations
Sponsorship Agency Imagine your brand illuminated by the spotlight on a world stage, its message resonating with thousands, if not millions, of engaged consumers. The conduit to this aspirati[...]
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July 20, 2023
Esca 2000 Sports Award to RTR’s project for sponsorship of the World Ducati Weekend by the Emilia Romagna Region.
RTR, a leading sports marketing company, won the prestigious ESCA Italian Sponsorship Awards 2000 for the sports sector thanks to the partnership developed between the Emilia Romagna Region a[...]
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July 17, 2023
Formula 1 Sponsorship Calculator: find out how much it costs to sponsor in F1
How much does a sponsorship in Formula 1 cost? What are the elements and factors that contribute to the price of a sponsorship in motorsport’s top championship? To try to answer all the[...]
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May 2, 2023
Influencer marketing and sports marketing in the era of “digital sponsorship”
In the following lines we explore the growing importance of social media andinfluencer marketing in the digital age, focusing on how companies can use top athletes and sports teams for effect[...]
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February 20, 2023
MotoGP and F1 sponsorship, the Romanian wave is coming. We explain why.
Since last year we have been witnessing a relentless approach of Romanian companies to sponsorship in Motorsport. Specifically, these are technology companies that have thrown themselves hear[...]
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January 23, 2023
The Petronas – Mercedes F1 sponsorship: creating great partnerships from sponsorship deals
Petronas – Mercedes F1: creating great partnerships from sponsorship deals The Petronas-Mercedes partnership is the perfect example of the fact sponsorships must become partnerships in [...]
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January 17, 2023
The duration of sponsorship: the PLC (product life cycle) in sponsorship
How long should the sponsorship last? Is a few months enough to make such a complex instrument work, or do you need longer exposure cycles? In fact, that of sponsorship is a special case of L[...]
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December 21, 2022
Master’s degree in Motorsport Marketing and Sponsorship – 24ORE Business School and RTR Sports together for sports marketing
24 Hours Business School and RTR Sports Marketing together again for the third edition of the master’s program in Motorsport Marketing and Sponsorship. A specialization training project[...]
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July 23, 2022
What are the benefits of sports sponsorship?
If you are thinking of investing in sports sponsorships, it is important to know exactly what business benefits are to be gained. One of the questions you have surely already asked yourself i[...]
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July 4, 2022
What is Formula 1 for? Racing, accidents, safety
Photograph of a sport that is more than just a game, but an unparalleled platform for development and research. And that it could save our lives tomorrow as it saved, yesterday, that of Zhou [...]
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