Category: Motor Racing
February 5, 2026
2026 IndyCar Schedule: Full Calendar, Key Highlights & Analysis
The 2026 NTT IndyCar Series calendar promises one of the most compelling seasons in recent history, blending tradition with expansion and off‑the‑chart excitement. From classic ovals like[...]
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April 22, 2024
Technical Partners and Suppliers: Benefits and Importance in Motorsport
At RTR Sports Marketing, we’ve been at the forefront of motorsport marketing for over 25 years, helping brands leverage the power of racing sponsorships. Today, we delve into the world [...]
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February 9, 2022
The MotoGP Audience: who and where are the fans?
Some indications on the MotoGP target audience Sponsoring the MotoGP championship or a MotoGP team or race offers a lot of benefits. One of these, and for many companies it is the main one, i[...]
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March 26, 2021
The “Best worst moment”. Sponsorship in the time of Covid: an interview with RTR Sports’ Riccardo Tafà
Riccardo Tafà is the Managing Director and founder of RTR Sports Marketing, a sports marketing agency that celebrates 25 years of work in motorsports, specifically in Formula 1 and MotoGP, b[...]
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February 9, 2020
Moto2 and Moto3 sponsorship: Why investing in smaller sporting series is more than just a good first step
It’s a commonly accepted belief that some sporting events, championships or series are less important than others. Most sports fans would quickly agree that a Serie B game is less compellin[...]
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March 3, 2019
Great product licensing: how sport turned “good” into “wow”
There are plenty of examples on how sports licensing managed to spice up many products turning them into” wow” products. Sports and their values, teams and their heritage and imag[...]
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February 12, 2019
Riders, Teams and social reach: benefits for sponsors
The Power of Social Media in Sports Sponsorship: MotoGP and Italian Media (2025 Update) Any corporate marketing and communication initiative is now universally recognized as closely linked to[...]
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January 24, 2019
MotoE sponsorship: do not miss the chance
The first World Championship of the FIM MotoE series will be opened officially on May the 5th 2019 at the MotoGP race on the circuit of Jerez (Spain). This new series with its five-round cale[...]
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January 13, 2019
4 challenges riders and teams will face in MotoGP 2019
The new MotoGP season is underway, and managers and riders alike have been looking at the lessons learned in 2018 – and forecasting the challenges that they might face this year. Here a[...]
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January 13, 2019
Download: 2019 MotoGP Calendar plus F1, FormulaE and MotoE
With the new year well underway, we thought it could be useful for all the petrolheads and sponsorship managers out there to get the racing calendars for the 4 main worldwide racing series, n[...]
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January 10, 2019
Jorge Lorenzo’s new challenge at Repsol Honda
After two years at Ducati, former MotoGP champion Jorge Lorenzo has made a bold move ahead of MotoGP 2019 and switched teams. Lorenzo’s move to Repsol Honda from Ducati for MotoGP 2019 come[...]
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January 8, 2019
The most important team and rider changes ahead of MotoGP 2019
There’s change afoot for both riders and teams in MotoGP 2019, with the break-up of decades-old partnerships and new riders coming up from the lower ranks of motorsport with a promise to sh[...]
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December 1, 2018
4 technological developments that will shape MotoGP 2019
The 2019 MotoGP season is less than a month old, but already we’re seeing how technological advancements are promising to shape the future of the sport. Here are just a few of the tech deve[...]
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November 20, 2018
MotoGP 2018: 6 highlights
It’s been a season of contrast for MotoGP, with triumphant highs as well as many lows – think falls and crashes from Catalunya to Argentina to Valencia, as well as moments of victory for [...]
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November 9, 2018
Ride of the Day: Marussia B2
The Marussia B2 is the B1 successor, first shown to the public at the 2009 Frankfurt Motor Show. The differences between the B1 and the B2 are only cosmetic; the B2 offers a new, edgier desig[...]
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October 21, 2018
Marc Marquez crowned 2018 World Champion at Motegi
Marc Marquez took an incredible victory at Twin Ring Motegi yesterday, becoming the 2018 MotoGP World Champion with three races to go, in front of Honda President and CEO Mr Takahiro Hachigo,[...]
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October 21, 2018
LCR, Crutchlow score brilliant 2nd at Motegi
LCR Honda CASTROL rider Cal Crutchlow produced the goods at HRC’s home race on Sunday as he claimed second place at the Twin Ring Motegi. Having been consistently fast throughout the weeken[...]
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October 14, 2018
Women and two wheels: a love story in progress
In some ways, we could call the victory of Ana Carrasco in the 2018 Supersport 300 Championship a revolutionary one. As the first time a woman has won an official two-wheel international cham[...]
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October 14, 2018
I’d like to sponsor MotoGP – so how can I get involved?
It’s easy, and incredibly common, for companies with a desire to invest in sports sponsorship, or specifically in MotoGP sponsorship, to find themselves at a loss for where to find contacts[...]
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October 6, 2018
Repsol Honda: Marquez takes first Thai win as Pedrosa crashes out
It was another master-class race for Championship leader Marc Marquez, who took the first MotoGP win ever in Thailand in front of a cheering, enthusiast crowd of more than 100.000 spectators.[...]
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