Category: Sports Marketing
May 6, 2025
From Garage to Global: How Motorsport Turns Niche Brands into Global Icons
Motorsport sponsorship has long been perceived as the domain of corporate giants, with multinationals like Shell, Red Bull, and Petronas dominating the paddock. However, in recent years, a ne[...]
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May 5, 2025
Why Motorsport Sponsorship Still Delivers in a Digital-First Era
In an era where audiences are bombarded with digital content and multitasking across platforms, motorsport sponsorship offers brands an unparalleled fusion of speed, precision, and global ent[...]
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April 27, 2025
Auto racing sponsorship and how sponsors choose racing teams
Auto racing sponsorship is a pivotal element in motorsport, driving both team viability and brand visibility through strategic partnerships. [...]
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April 8, 2025
Sponsorship vs endorsement: differences and examples
Sponsorship and endorsement are two marketing strategies designed to boost brand awareness and drive consumer engagement by leveraging different types of partnerships. While sponsorship build[...]
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April 2, 2025
Maximizing Sports Sponsorship Impact: A Strategic Guide for Brand Excellence and Future Growth
In today’s dynamic sports environment, sponsorship is far more than a promotional tactic—it is a strategic cornerstone that boosts brand visibility, forges deep emotional connections, and[...]
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March 27, 2025
The Importance of F1 Watch Sponsorship: A Timeless Partnership
Formula 1 stands as one of the most esteemed motorsport events globally, captivating millions of fans and viewers. This exciting sport exemplifies speed, precision, and engineering brilliance[...]
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March 27, 2025
Motorcycle Sponsorship: From MotoGP to SBK to the Dakar
Motorcycle sponsorship has evolved beyond traditional branding, transforming into a dynamic, multi-channel marketing strategy. With brands seeking innovative avenues to engage their target au[...]
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March 25, 2025
Sports Marketing and Sponsorship: More Relevant Than Ever?
In today’s hyper-connected world, sports marketing and sponsorship have evolved from simple logo placements to multifaceted strategic partnerships that drive brand engagement, consumer loya[...]
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February 28, 2025
How Esports Fuel Motorsport Sponsorships.
Motorsport is undergoing a momentous transformation, thanks to the integration of digital technologies and virtual racing and the introduction of powerful esport motorsport sponsorship. The m[...]
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January 20, 2025
How to improve your sponsorship proposal to get a YES
In sports, succeeding in getting sponsored is essential to the success of teams, athletes, leagues, and event organizers. The main obstacle lies not only in finding potential sponsors, but in[...]
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January 1, 2025
Opportunities and Challenges in Sport Public Relations: A Comprehensive Analysis
The realm of sport public relations offers a dynamic landscape for scholars, educators, and practitioners to delve into. The expansion of both professional and university sports worldwide has[...]
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January 1, 2025
What is the power of sport sponsorship?
The power of sport sponsorship: Reach, influence, and ROI. [...]
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December 6, 2024
The helix effect in sponsorship: how media generate new visibility for sponsors
It is 1984 when a young Ayrton Senna enters the Toleman factory in Witney, Oxfordshire. Illuminated by the light coming in through the large latticed windows, the TG184 sits in all its glory [...]
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November 29, 2024
Sponsorship and Sustainability: agencies, paradigm shifts, and the case of SIFI Performance Vision Science
We publish in full the speech we gave at the Third Edition of the Event “Sport and Sustainability: A Growing Trend because Distinctive Factor,” held at the Civic Aquarium in Milan[...]
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November 26, 2024
The Historic Charm of the Monza National Autodrome
In the heart of the tranquil green areas of Monza’s Villa Reale, theMonza Autodromo Nazionale stands as a symbol of history and innovation in motorsport. Founded in 1922, it is one of t[...]
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November 14, 2024
Gamification in Sports: Engaging Fans and Creating Loyalty
In today’s sports business landscape, fan loyalty is the key to success for any team. From soccer to Formula 1, from theNBA to MotoGP, every sports team and organization relies on its s[...]
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November 12, 2024
The Importance of Scheduling and Calendaring in Sports Sponsorship.
In the motorsport world, as in any sports industry, sponsorship is not a “set it and forget it” activity, that is, a campaign that is set and then forgotten. On the contrary, spon[...]
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November 12, 2024
The Importance of Data and Impartial Analysis in Choosing a Sports Sponsorship: Abandoning Gut Feeling for an Effective Business Strategy
When it comes to sports sponsorship, it is essential that any decision be based on objective analysis and hard data. In this article we will delve into the importance of using unbiased data a[...]
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November 10, 2024
The learning curve of new sponsors in motorsport: learning how to make the most of every opportunity
Entering the world of sports sponsorships, especially in motorsport, is a tremendous opportunity for brands, but one cannot expect to achieve maximum impact from the first year. Like anything[...]
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October 22, 2024
Strategic partnerships in sports: growing reach through sponsorships
In the sports landscape, partnerships with the right sponsors represent a key factor in the success of teams and organizations. Not only do these partnerships generate significant revenue, bu[...]
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