Category: Sports Marketing
April 10, 2014
Sports Marketing" Ronaldo Gay" "Messi Cabron", the fashion brand’s provocation
Risky business There’s a thin line between smart provocation and bad taste. Cross that line and what might have been a clever marketing operation turns into commercial suicide. Sergio K[...]
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April 6, 2014
MotoGP: Jorge Lorenzo completes south-american tour
Movistar Yamaha MotoGP rider Jorge Lorenzo has just completed a whirlwind three-day tour of South America, stopping in both Colombia and Mexico in advance of this weekend’s MotoGP race in A[...]
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April 5, 2014
Formula One: Lewis leads Silver Arrow 1-2 in scintillating desert race!
Lewis Hamilton has won the 2014 Bahrain Grand Prix in a breathtaking finish to the 900th Formula One race in history. A late safety car bunched up the field, leading to a 10 lap sprint to the[...]
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April 5, 2014
Formula One: Championship standings after Bahrain Grand Prix (round 3)
Drivers Standings: POS Driver Team Points 1 Nico Rosberg Mercedes 61 2 Lewis Hamilton Mercedes 50 3 Nico Hulkenburg Force India 28 4 Fernando Alonso Ferrari 26 5 Jenson Button McLaren 23 6 Se[...]
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April 4, 2014
Formula One: Rosberg steals second consecutive Bahrain pole!
Nico Rosberg has taken pole position for the 2014 Bahrain Grand Prix at the Bahrain International Circuit. The Mercedes driver had looked to have to settle for second throughout the weekend s[...]
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April 3, 2014
Formula One: Mercedes dominate day and night in Bahrain practice!
After dominating last weekend at the Malaysian Grand Prix, both Lewis Hamilton and Nico Rosberg took the top two spots in both Friday practice sessions for this weekend’s Bahrain Grand Prix[...]
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April 1, 2014
Sport News: Honda HRC introduces new Cross-Country Rallies structure
The new 2014 season of Cross-Country Rallies is about to get underway and the new Team HRC is ready for its debut in Abu Dhabi. 2014 will be an important year for Team HRC, as it officially t[...]
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March 29, 2014
Formula One: Hamilton leads from lights to flag to win at Sepang!
Lewis Hamilton has won the 2014 Malaysian Grand Prix after leading from pole position to the victory. Team-mate Nico Rosberg came home second for the first 1-2 finish for the team since their[...]
Read More March 28, 2014
Formula One: Hamilton gets second pole in a row in Malaysia!
Lewis Hamilton has taken pole position for the 2014 Malaysian Grand Prix at the Sepang International Circuit. The Mercedes driver scored his second pole position in two races, after a similar[...]
Read More March 27, 2014
Formula One: Mercedes duo top Friday practice in Malaysia!
Almost two weeks after Nico Rosberg took the win in the opening Grand Prix of the season at the Australian Grand Prix, the teams regrouped again at the Sepang International Circuit for the st[...]
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March 26, 2014
Ride of the Day: Ferrari F12
The Ferrari F12 berlinetta (also unofficially referred to as the F12 Berlinetta or the F12) is a front mid-engine, rear-wheel-drive grand tourer produced by Italian sports car manufacturer Fe[...]
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March 23, 2014
MotoGP: Marquez takes Honda’s 250th win in Qatar + Photos
2013 World Champion, Marc Marquez, has started the defence of his title in the perfect way; with a victory in the first race of the season. His teammate, Dani Pedrosa, completed a double podi[...]
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March 18, 2014
MotoGP: Yamaha Factory unveil 2014 Movistar livery + pictures
Movistar Yamaha MotoGP kick started the Qatar MotoGP weekend this afternoon by taking the covers off the 2014 YZR-M1 in front of the world’s key motorcycle media. Riders Jorge Lorenzo [...]
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March 18, 2014
Sports Sponsorship: Warrior signs kit sponsorship with Stoke City
The agreement, which will take effect from June, will make the Potters the second Premier League team to join Warrior’s growing club roster and will see Warrior design the Club’s [...]
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March 17, 2014
MotoGP Sponsorship: Alfa Romeo teams up with Jorge Lorenzo
Two-time MotoGP World Champion Jorge Lorenzo teamed up with Alfa Romeo, the italian automotive brand, for what looks like a truly 360° marketing deal. The Yamaha Factory Racing rider will sp[...]
Read More March 15, 2014
Formula One: Ricciardo’s maiden podium stripped after disqualification
Daniel Ricciardo has been disqualified from the Australian Grand Prix, a race in which he secured his first podium in Formula One in his first race for Red Bull at his home Grand Prix in Melb[...]
Read More March 15, 2014
Formula One: Rosberg romps to victory as new era begins!
Nico Rosberg has won the 2014 Australian Grand Prix; the opening race of season and the first race with the new V6 turbocharged engines. Rosberg was left somewhat unchallenged after team-mate[...]
Read More March 14, 2014
Formula One: Hamilton on pole ahead of home hero Ricciardo!
Lewis Hamilton has taken pole position for tomorrow’s 2014 Australian Grand Prix; the first race of the season and the first race using the new V6 turbocharged engines. The Mercedes dr[...]
Read More March 13, 2014
Formula One: Alonso & Hamilton fastest in first Friday of 2014!
After a long off-season following last year’s season finale at Brazil, F1 is finally back for an exciting 2014 championship as the first practice sessions of the year got under way in A[...]
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March 12, 2014
Formula One news on RTR Sports!
The 2014 Formula One world championship is upon us, with Practice 1 getting under way in a few hours time at the Albert Park street circuit in Melbourne, Australia. RTR Sports will be reporti[...]
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