Category: Sports Marketing
December 31, 2013
F1: Schumacher stable but critical after ski fall
Michael Schumacher, 7 time Formula One world champion, remains in a stable but critical condition in hospital today following his skiing accident on Sunday. Sabine Kehm, Michael’s manag[...]
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June 21, 2013
Red Bull Sponsorship: The Courage to Do What Others Don’t
Courage as a strategy, not a slogan “Red Bull gives you wings.” The Austrian brand’s most famous advertising line was never just a catchphrase. It is, almost literally, a su[...]
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October 18, 2012
Red Bull Stratos: Why Red Bull Gave Felix Baumgartner Wings
On 14 October 2012 Felix Baumgartner fell from 38,969 metres and went supersonic with no engine around him. Red Bull did not sponsor Stratos: it invented, funded, produced and broadcast it. W[...]
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