For the fifth year in a row, RTR sports marketing has planned and managed the Procter&Gamble Beach Plan. Pantene Aqualight shampoo and conditioner have been the protagonists in many famous beach sites in central/northern Italy, from Forte dei Marmi to San Benedetto del Tronto.
Two big dispensers of shampoo and conditioner were placed in the showers area in every lido involved in order to let women try the products and to increase the brand awareness. The contacts planned in the forecasts had been all achieved thanks to the product sampling and the branding activity.
The RTR tour managers monitored the activity for nine weeks, visiting each lido selected and maintaining a constant supervision at every stage