LCR Honda MotoGP bike featuring 110% sponsorLCR Honda MotoGP bike with 110% sponsorship

MotoGP Sponsorship: 110% and Immobiliare Costiera x LCR Honda MotoGP Team 2021

Italian general contractor Immobiliare Costiera and their premium project 110% have signed an agreement with MotoGP outfit LCR Honda for the remainder of the 2021 MotoGP season. The freshly signed partner will have their logo on Alex Marquez and Taka Nakagami’s Bikes until the Valencia round, and will benefit enjoy event partner status for the Gran Premio dell’Emilia Romagna taking place at The Misano World Circuit on October 24th.

Immobiliare Costiera have taken full advantage of the “Bonus 110”, an all-italian, State-promoted  initiative aiming to improve the overall real estate assets in the Belpaese thanks to full funding for seismic refurbishment, energetic improvement and more. Thanks to their notable expertise in the building and real-estate sector, Immobiliare Costiera have gathered a number of well-established professionals and started a state-of-the-art, full-stack enterprise taking care of the full package.

Building from the ground up and giving 110% surely does ring a bell for Lucio Cecchinello, whose LCR squad are permanently en route to become the world’s top satellite team in the premier class of Motorcycle Racing. Racer-turned-manager Cecchinello is a bona fide expert when it comes to running a robust, independent project and taking full advantage of opportunities. He launched his own team in 1996 for the 125cc Championship and never looked back, establishing himself as a leading role in today’s MotoGP racing.

It’s a very promising joint venture, built on on the power of passion and made possible by RTR Sports Marketing, who are already looking ahead.

“It’s a nice little project, this one -says Silvia Schweiger, client director for the agency- one we are very happy about and that brings together like-minded people. But maybe there’s more than just this. Great things happen when good projects and good people decide to share a bit of their road together, so who knows in the future”.

Close-up of 110% logo on MotoGP bikeLCR Honda team showcasing 110% brandingLCR Honda MotoGP bike close-up image

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I have known and worked with Riccardo Tafà since 1995 when we collaborated for the first time on a project for the Williams Formula 1 team. Several clients followed. After leaving Williams to work for Gerhard Berger then owner of the Toro Rosso F1 Team, I turned again to Riccardo to seek his help in finding a tool supplier for the team and Riccardo duly obliged with an introduction to USAG, a partnership with Toro Rosso which endured for five years. I recently started a new role as Group Commercial Director for the renowned Andretti Autosport organisation and I find myself working with Riccardo once again on a number of interesting projects. Why has this relationship with Riccardo endured ? He’s smart, knows the commercial side of sport inside out and back to front and he’s honest and trustworthy. Riccardo Tafà is a “doer” not a “talker”: in over 20 years I have never had a dispute either with him or with a company that he has introduced and each partnership introduced by Riccardo has delivered quantifiable ROI to rights holder and sponsor alike. I can think of no better testimonial of Riccardo’s diligence, knowledge, contact base and hard work than that.

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We have been working with RTR Sports Marketing for over 10 years. The objectives and the programmes of collaboration continue to be renewed and to grow with mutual satisfaction. I believe RTR is a team of great professionals led by Riccardo Tafà, who I consider a manager of exceptional skills and with a great passion for his work.

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